Welcome to another week of Click & Conversion!

There

Here's what's on the agenda:

• Amazon's interest among investors and why their investments into AI have shown strong returns…
• Temu finds themselves in trouble, and how the EU is cracking down on e-commerce companies.
• Walmart is investing in e-commerce again, this time by introducing generous incentives for their quick-delivery Spark Drivers.
• Why UI design is the key to your conversions and everything you need to know to give your website a UI makeover…

The Amazon Corner

Amazon.com, Inc As Top Pick : Leading the Way With Hedge Funds

With an impressive 308 hedge fund holders and a focus on artificial intelligence and technological innovation, Amazon is well-poised for future growth. The company has been making significant investments in AI hardware and software and has even partnered with governments and startups in this field.

Furthermore, its recent announcement of plans to invest in nuclear energy shows its commitment to being a carbon-free company. While other tech giants may experience capacity constraints, Amazon is paving its own path with its own chips and a strong focus on AI.

Learn more here…

Top Retail and E-commerce Stories

Temu's Troubles: More Than Just a Game

The popular e-commerce platform Temu is facing even more trouble as it risks being fined for breaching EU consumer protection laws. The commission and national regulators have demanded that the platform stop using deceptive practices that could mislead customers, such as fake discounts and reviews, hidden information about game-like features, and a lack of customer support.

While Temu claims to be actively learning and adapting to local requirements, it will now have to face additional scrutiny and propose solutions within a month or risk being fined by individual countries. This comes on top of a separate investigation under the EU's Digital Services Act, making Temu just one of many tech companies in the EU's sights. Will Temu be able to navigate these challenges and maintain its popularity with consumers? Only time will tell. 

More of this story here…

Together With

Top Micro-Influencer Partnerships With Stack Influence

Want to get your Amazon listing to a #1-page position for your targeted keywords in 2 months? Sending free products to social media users using the platform Stack Influence which automates influencer collaborations at scale (thousands of collabs a month), brands like Magic Spoon, Unilever, and Blueland have been able to get to #1 page positioning on Amazon and increase their recurring monthly revenue as high as 13X.

Learn more here and save 10% by mentioning “Click & Conversions” when you sign up.

Walmart Sparks Competition: New Delivery Incentives for Spark Drivers

Walmart is vying for a bigger slice of the e-commerce pie with its latest move to offer new financial incentives to independent delivery drivers who use their Walmart-designed app, Spark Driver. The retailer aims to compete with Amazon by boosting sales to higher-income households and offering faster deliveries through its membership program, Walmart Plus.

With over 32 million members projected by year-end, Walmart's market share is on the rise. And with more subscribers comes the potential for increased advertising revenue through their highly profitable retail media business. As they continue to improve safety measures and simplify incentives, it will be interesting to see how this holiday season plays out for the world's biggest retailer. 

More of this story here…

This Week's Featured Article

Mastering UI Design: The Key to Unlocking Sales Success

Are you looking for ways to drive your e-commerce sales and stand out among competitors? Look no further than the power of UI design. From enabling product comparisons and prioritizing accessibility to bypassing traditional product pages, our article explores how implementing strategic UI elements can enhance user experience and ultimately boost conversions on your online store. If you're looking to take your e-commerce game to the next level, start by discovering how these small but impactful design choices can make a big difference in your bottom line with this newest article…

A Little More

• In 2023, US ecommerce sales amounted to $1.119 trillion- here’s why
• What Amazon is doing to enhance e-commerce using Gen AI
• Costco's July was strong for this one reason…

QUICK TIP
Try this! Make your customer the hero. Instead of focusing on how great your product or service is, focus on how great your customers could be if they had your product. Focus on their potential, not yours!

FUN FACT

Holiday retail sales are expected to increase between 2.3 and 3.3 percent this year, according to Deloitte's annual holiday retail forecast

LISTEN UP