Welcome to another edition of your favorite e-commerce newsletter… none other than Click & Conversion…

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If you’re looking to up your e-comm knowledge, you’re in the right spot- here’s what we have this week: 

• Amazon’s media account under review and what this means for the hundreds of vying agencies.
• USPS raises its prices, everything you need to know as a buyer and selling the USA.
• Alibaba’s new AI advancements, from improving payments to incorporating natural speech patterns.
• The ultimate guide on UGC and SEO and how you can leverage both to maximize each.

The Amazon Corner

The Great Media Battle: Amazon's Ad Account Up for Grabs

The media buying world is abuzz with the news of Amazon's highly coveted account being put under review. With a global paid media spend of $4.8B, it's no surprise that agencies are fighting to get a piece of the action.

But while Initiative/Rufus was handling all brand-driven advertising for Amazon, the company internally managed its search, social, and performance-related ads. This move comes on the heels of Amazon closing its first TV upfront talks and securing deals with major holding companies.

Learn more here…

Top Retail and E-commerce Stories

Postage Price Hike: USPS Raises Online Rates

Get ready to pay more for online postage rates this month as the USPS raises its Connect eCommerce rates once again. The increase will impact sellers who purchase postage through marketplaces or online postage providers and applies to weight-based and cubic packages up to 20lbs.

This comes just two months after the USPS's last rate increase and precedes another one set to take effect in October. eBay has informed its sellers of the change, but details on specific rate increases have not been provided. With peak holiday surcharges also set to begin next month, it seems like higher shipping costs are becoming an annual trend for online sellers using USPS services. 

More of this story here…

Together With

Converting Omnichannel Strategies with BlueTuskr

Alibaba Unveils AI: New Features and Payment Options

Alibaba is showing its commitment to driving more sellers to its B2B marketplace through the launch of two new features. The AI Sourcing Agent offers more precise search results through natural language queries, while real-time suggestions and detailed product comparisons make product sourcing decisions faster and simpler.

To ease payment processes, Alibaba has also launched a co-branded credit card with Mastercard and a buy-now-pay-later program, giving buyers more flexible options. With over 30,000 businesses already using these tools to increase their global reach and grow their sales, it's clear that Alibaba is committed to providing innovative solutions for its customers.

More of this story here…

This Week's Featured Article

UGC and SEO: The Dynamic Duo for Increasing Traffic

Want to boost your e-commerce SEO and drive more traffic to your website? Look no further than user-generated content (UGC). By incorporating UGC into your strategy, you can reap numerous benefits, such as increasing organic search rankings, building trust with customers, and enhancing social proof.

From encouraging reviews and running contests to curating UGC on your website and social media platforms, there are many ways to leverage this powerful tool. In this article, we'll explore the impact of UGC on e-commerce SEO so you can effectively incorporate UGC into your SEO strategy.

A Little More

• Lack of capacity for air cargo hinders 'aggressive' ecommerce growth
• Shopify and PayPal expand payment processing partnership
• The Shopify partnership that lays the foundation for e-commerce in the metaverse

QUICK TIP
Try this: Sell benefits, not features. While we can talk for days about the different features our product or service might have, the truth is that customers only care about how those features help them survive! Understand how to translate each feature into a tangible benefit and sell that. 

FUN FACT

The Average Cart Abandonment Rate Is 70.19%

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