Welcome to another issue of Click & Conversion! Fresh week, fresh trends, and all the e-commerce updates coming your way…
February 21, 2024
From Amazon dramas to new 2025 revelations, here’s what you need to know right now:
Amazon’s labor troubles and why they continue to happen despite Amazon’s promise of fair conditions.
New customs processes,everything you need to know in this ever-changing environment.
The future of e-commerce in 2025and how you can prepare yourself for the challenges ahead.
Why PPC and SEO are the ultimate duo, along with the exact strategies you need to execute this year.
The Amazon Corner
The Amazon Dis-Union: Amazon's Ongoing Struggles with Unions
Amazon workers at a warehouse in North Carolina have voted against joining a labor union,making it the latest group of employees to reject organized representation. This comes after recent union victories at other Amazon-owned companies, such as Whole Foods, and ongoing efforts by unions to gain representation for Amazon workers.
However, the company has been able to successfully fight off unionization in other areas, such as in New York and Alabama. Amazon maintains that it already offers competitive pay and strives to provide a safe and inclusive workplace for its employees.
The Bureau of Customs plans to introduce an e-commerce processing system for international shipments.This move aims to ensure the proper collection of duties, taxes, and other charges on e-commerce goods bought through online shopping platforms and e-retailer websites.
With tariff changes becoming a prominent topic, it's no surprise that new processing systems are coming into play (remember last week when we covered how customs officials were overwhelmed by the influx of packages and unprepared for the tariff shift). In addition to ensuring proper revenue collection, this step will also prevent revenue leakage and boost the BoC's current revenue.
2025 The Future of E-commerce: Top Drivers and Challenges Revealed
The year 2025 is expected to bring significant changes and challenges for the e-commerce industry.The top five drivers of growth in e-commerce include Gen AI and digital transformation, expanding presence on online marketplaces, social commerce, tailored experiences, and international expansion.
However, with the maturing of the industry comes increased competition and rising operational costs. To stay ahead, businesses are advised to leverage emerging technologies like AI and social commerce platforms while expanding their reach through online marketplaces.
Your 2025 Dynamic Duo: Why SEO and PPC are Better Together
Integrating SEO and PPC is essential for e-commerce businesses looking to stay competitive.In this article, we discuss the benefits of integrating SEO and PPC, including improving keyword targeting, creating cohesive messaging, and making data-driven decisions. From retargeting potential customers to measuring success through KPIs and staying ahead of future trends, combining these strategies will amplify visibility, increase website traffic, and drive higher conversion rates. If you're ready to elevate your marketing strategy,this article is for you...
Try this!Use re-marketing strategies such as targeted ads or email campaigns to reach out to previous website visitors and bring them back to your site. This can help increase conversions by reminding potential customers of your brand.
Listen Up👂
So you know your product is good, and you have the facts to prove it. But are you speaking your customer's language? On this 171st episode of the E-Comm Show, Andrew Maff interviews Angela Zeng, Founder of Karviva Beverages. By focusing on education, credibility, and meeting customers' needs firsthand, Karviva stands out from its competitors and continues to thrive due to Angela's attention to detail and pride in her mission.
In this episode, you'll learn about the importance of educating consumers and how to shift toward a customer-centric approach. Even if you're not a doctor like Angela, she'll walk you through some of the ways to lend credibility to your brand so your customers trust it. Whether you're in the wellness industry or not, you’ll gain valuable insight on how to step out of your "lab coat" and into your customer's shoes.
Watch the full episode below, or visit TheEcommShow.com for more.
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