Amazon goes scorched earth, how to combat rising ad costs, Visa joins the NFT game, and more .................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................
Is the D2C Magic Starting to Wane?: Ad Prices and Supply Chain Challenges Are Killing the D2C Model
What's next for D2C brands? According to Alex Kantrowitz of Marker, the D2C modelis attractive when expenses are kept low. Companies without physical shops used inexpensive Facebook advertising to establish brand recognition, ad tracking to locate consumers, and cheap shipping to ship products. Today, what was formerly regarded as strengths have become flaws:
In the last two years, Facebook ad prices have nearly tripled resulting in an increasing struggle for brand recognition;
The introduction of iOS 14.5 earlier this year mandated that apps comply with Apple's Ad Tracking Transparency (ATT) framework, which requires advertisers to get permission before tracking consumers' activities. This makes it more difficult to assess Facebook ad performance. One expert claims that Meta's attribution metrics are now off by 30% - 50%.
Import costs have increased owing to supply chain challenges. The cost of shipping a container from China to the United States has risen from $2,000 to $15,000 since the outbreak began.
What does this mean for D2C brands? While some might not be affected, others may need to pivot their business models and move towards other platforms such as TikTok.
Visa's New E-commerce Strategy: NFT Program
No longer just a jpeg! According toVisa, a company that has been in the credit card business since 1958, Non-Fungible Tokens (NFTs) will be the future of e-commerce.
NFTs are unique digital assets that cannot be replicated, unlike fungible tokens such as Bitcoin and Ethereum. They are often used to represent collectibles or digital art and can be traded on decentralized exchanges.
According to PYMNTS, Visa has been working on a new program that would use NFTs to tokenize digital assets. The Visa Creator Program, a one-year immersion program, will bring together a worldwide group of creators including artists, musicians, fashion designers, and filmmakers to develop their businesses using NFTs. The program is designed to help creators build, grow, and monetize their businesses.
Another Plot Twist: Triple Whale to Revolutionize Ecommerce with New Default Operating System
Looks like there's another player in the e-commerce space!Triple Whale, a startup that recently raised $277 million, is looking to build the "default eCommerce operating system for Shopify brands."
Triple Whale's Shopify brand analytics platform, which is integrated with the company's attribution technology, provides centralization, visualization, and attribution to e-commerce firms so they may evaluate the impact of their advertising spend and expand operations in a rapidly changing online retail environment. Triple Whale delivers businesses with a simple, immediate, and transparent view of key metrics by linking data from Shopify, Facebook, Google, TikTok, and other major platforms.
The capital will allow the Columbus-based e-commerce firm to continue its rapid expansion, with funds being used to expand the company's development staff and incorporate additional components into its platform in order to make Triple Whale Shopify's default e-commerce operating system.
The Amazon Corner
Great Balls of Fire: Amazon Drone Crash Sparks Wildfire
Goodness Gracious🔥 In what could be seen as a disaster for the e-commerce giant,Amazon'sattempt at drone-based package delivery crashed and went up in flames after an intense lithium battery fire.
Amazon's drone delivery service is once again under scrutiny, according to a new Business Insider report, which details how an experimental Prime Air drone set several acres of a wheat farm on fire when it crashed in eastern Oregon during a test flight.
The Amazon drone delivery program has been an unmitigated disaster for a while. Company insiders have expressed a lot of doubts about whether Prime Air would ever become a reality.
Google launchesRetail Searchtool for improved shopping results
How to Modify an Existing Amazon Listing with Variations
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Try this. Learn how to reclaim abandoned carts. Experiment with various abandoned cart software and email formats. try to recover at least 1%-5% of your total sales and you'll still be making a profit.
TWEET TWEET
“If you talk about it, it's a dream. If you envision it, it's possible. But if you schedule it, it's real.” — Tony Robbins
We all love Instagram, but here's the crowd-favorite app a few months after its launch in 2010. Feel old yet? 👴 👵
LISTEN UP
On this 26th episode of The E-Comm Show, our host and BlueTuskr CEO Andrew Maff is with Tino Dietrich of Ella Paradis, a sexual health and wellness brand pushing to modernize the sex toy industry by empowering people to discover themselves and improve their overall sexual health through an accessible platform for high-quality intimate products.
Listen to this sexiest episode yet of The E-Comm Show as Tino shares the journey of building Ella Paradis–from being able to identify gaps and opportunities in the market to taking on new approaches to reinvent the system all while empowering and encouraging people to take control of their sexuality and their sex lives in the sexiest, most intimate and inspiring ways.
As Tino best puts it, “The only way you’re gonna change the system is [by] changing the way you approach it.”
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