Welcome back to another week of Click & Conversion.

There

Although it’s only been a week, a lot has changed… but don’t stress; as always, we got you covered. Here’s what you need to know:

• Amazon's shift toward advertising on X and what Elon Musk and Trump have to do with it.
• Trump's impact on e-commerce, from new tariff threats to bunking down on Chinese loopholes.
• New projections digital marketers need to know, all in the latest report from Bloomberg.
• Stop losing customers...learn everything you need to know about funnel optimization.

The Amazon Corner

From Adversary to Ally: Amazon's Surprising Shift towards Advertising on X

In a dramatic shift, Amazon is increasing its ad spending on X, signaling a change in attitude towards the social media platform. This move comes after previous concerns about content moderation led to major brands, including Amazon, pulling their ads from X.

However, with Musk's recent endorsement of Trump and his prominent role in Washington, it seems that attitudes towards X are changing. As more tech leaders consider joining in on advertising on the platform, it remains to be seen how this will impact the media landscape and potentially sway public opinion. 

Learn more here…

Top Retail and E-commerce Stories

Trump's Policies Shake Up E-Commerce: What Marketers Need to Know

The de minimis loophole has allowed Chinese e-commerce companies to offer low-priced goods directly to American shoppers. This has raised concerns about product safety and undercutting competitors.

However, the Trump administration took steps in 2023 to curb this practice, which could benefit online marketplaces like Amazon, eBay, and Etsy that directly compete with these Chinese retailers. In response, Temu and Shein have adapted their strategies by onboarding Chinese sellers with U.S. warehouses and opening distribution centers in the country.  This crackdown on the de minimis loophole highlights the need for digital marketers to stay updated on trade policies and adapt their strategies accordingly.

More of this story here…

Together With

Capitalizing on Social Media in 2025 with BlueTuskr

E-commerce Revolution: The Numbers Don't Lie

According to Bloomberg's research, the e-commerce industry in the US is expected to reach $2.9 trillion by 2030, with a steady growth rate of 34% from 2023. This growth is driven by advancements in AI technology, social media influence, and the expansion of online sales by traditional brick-and-mortar stores like Walmart.

Additionally, factors such as inflation and sustainability are driving growth in the secondhand apparel market, which is estimated to reach $350 billion globally by 2028. It's clear that companies investing in technology and embracing emerging trends, such as influencer-led shopping and AI-driven search, will have a competitive edge in the ever-changing e-commerce landscape.

More of this story here…

This Week's Featured Article

From Browsing to Buying: The Power of Sales Funnel Optimization

Optimizing your e-commerce conversion funnel is crucial for driving sales and increasing revenue. From identifying and resolving bottlenecks and personalizing the customer experience to utilizing data analytics you can unlock the full potential of your business. In other words, with a well-optimized sales funnel, you can enhance customer satisfaction and see significant growth in conversions... wondering where to start? Our newest article has you covered with all the essential information and tips you need…

A Little More

• Ecommerce now accounts for nearly 25% of beauty sales
• A look at Ecommerce and plastic packaging rules
• Print ads are an untapped ecommerce opportunity

QUICK TIP
Try this! Add credibility. Focusing on customer reviews and incorporating social proof in your e-commerce platform can significantly impact conversion rates.

FUN FACT

47% of customers seek assistance via live chat.

LISTEN UP