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May 12, 2023

Greener and more personalized shopping 🍃

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As sustainability becomes increasingly important, retailers are finding new ways to reduce their environmental footprint, also providing a personalized experience for customers. Here are the latest stories from top retailers who are leading the way:

Google is implementing AI chat and video clip features to personalize search results.
According to a study, 80% of shoppers are willing to wait for sustainable shipping.
BigCommerce takes a fresh approach to B2B platform development.
As part of its efforts to reduce delivery costs, Amazon is providing $10 to US customers who choose to pick up their purchases.

AI on the Rise: Google is implementing AI chat and video clip features to personalize search results

Photo Credit: REUTERS/Dado Ruvic/Illustration

Goodbye to "10 blue links!" Google is taking a stand on personalization by introducing AI chat and video clip features to customize search results. According to the report, the tech giant intends to move away from the traditional "10 blue links" format of showing search results and will include more human voices to facilitate the shift. Google is reportedly planning to unveil new features at its developer conference, I/O, that will enable users to hold conversations with an AI program nicknamed "Magi." According to sources, the conference will take place in the upcoming week.

Ready, Set, Ship!: 80% of Shoppers are Willing to Wait for Sustainable Shipping

Photo Credit: Shopify

Make slow shipping COOL again! A survey conducted by logistics software vendor Sifted in March 2023 on 500 consumers revealed that 79.6% of consumers are willing to wait for at least one day for their online orders, provided that the orders are shipped in a more sustainable way.

According to the study, the majority of consumers would occasionally take action to have their online orders delivered to them in an environmentally friendly manner. About 69% of consumers said that sustainable shipping has impacted their previous purchasing decisions, while 76% of shoppers stated that they wouldn't mind paying an additional 5% for more eco-friendly shipping.

Check out more about sustainable shipping here...

B2B Takes Center Stage: BigCommerce has a New Approach to Developing B2B Platforms

BigCommerce is making waves in the B2B space. BigCommerce has launched an upgraded B2B Edition with new features specifically designed for suppliers, manufacturers, distributors, and wholesalers. The new tools and applications include Multi-Storefront (MSF) compatibility, headless support, and a newly developed buyer portal.

The recently announced B2B Edition by BigCommerce includes various updated tools, features, and functions such as:

The process can be customized to cater to a buyer's specific region, industry vertical, and purchasing requirements while using a single back-end user interface.
The purchases have predetermined prices, while the shopping lists allow buyers to customize prices and receive quotes.
The system should allow users to easily reorder items by a company or by the user, and provide a feature for users to view all their past orders, quotes, and lists in a single location.

Score an Extra $10 from Amazon: Amazon is Offering a $10 Incentive to US Shoppers Who Choose to Pick Up Their Purchases

Get $10 for simply picking up your purchases! Amazon.com is giving a $10 incentive to their customers in the US if they choose to pick up their purchase instead of having it shipped to their home address. This move is to reduce costs for home delivery and returns due to low customer demand, which is a trend being followed by other retailers as well. According to Amazon, the promotion is not a way to reduce costs. It is available to customers who have not previously used Amazon Pickup or have not used this service within the past year.

Keep reading to find out more about this incentive here...

Scale Your E-Commerce Business With Amazon Automation...

A Little More

Kasada and Signifyd will provide anti-fraud solutions for e-commerce
US companies are attempting to popularize live shopping in the United States
Loyalty program perks offered by retailers like Dunkin' and Sephora are decreasing

QUICK TIP

Try this. Keep customers informed about their orders, shipping dates and any changes to their orders to ensure customer satisfaction.

FUN FACT

On average, people lose $96 in an e-commerce scam.

LISTEN UP

On this 84th episode of The E-Comm Show, our host, and BlueTuskr CEO Andrew Maff speaks on the importance of branding in e-commerce omnichannel marketing and how to leverage various forms of content and creativity to cater to your customer. During this episode, learn how to utilize various forms of creative assets to stand out, how much content is too much, and more!

Watch the full episode below, or visit TheEcommShow.com for more.

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