As the Holiday season kicks off, let's dive into everything you need to know this shopping season…
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Here’s what we have for you this week:
Amazon workers going on strike, and why, for the 5th year in a row, “Make Amazon Pay” has been making noise.
Black Friday 2024, from strategic shoppers to shopping for groceries... here are this year's shopping habits.
Thanksgiving shopping records- move over turkey, make room for sales and record-breaking transactions.
SEO image optimization, everything you need to know about optimizing your images to maximize your SEO efforts.
The Amazon Corner
Prime Time for Change: Amazon Workers Strike
The world's largest online retailer, Amazon, is facing mounting criticism and protests for its treatment of workers and involvement in politics.The "Make Amazon Pay" campaign has brought attention to issues such as inadequate pay and benefits, intimidation tactics against unionization efforts, and underreporting lobbying expenditures.
As the global workforce demands fair treatment and respect for their rights, this movement serves as a powerful act of resistance against Amazon's perceived abuse of power. With strikes and protests around the world, it's clear that workers are determined to hold the company accountable and fight for justice in the workplace.
Black Friday 2024: E-commerce Dominates and Shoppers Get Savvy
Black Friday 2024 proved to be a successful day for retailers in the United States,with online retail sales increasing by 14.6% compared to last year, while in-store sales showed a more modest increase of 0.7%.
Consumers were strategic in their shopping, prioritizing promotions that offered the most value, resulting in higher spending on both gifts and essentials. Dining and gifting trends also reflected consumer preferences, with grocery and restaurant spending increasing leading up to Black Friday.
From Turkey to Transactions: Thanksgiving Breaks Records
The Thanksgiving holiday has always been a big shopping day, and this year was no exception. In fact, Adobe analysts reported that 59.5% of all online sales on Thanksgiving were made from mobile devices, amounting to $3.6 billion in transactions - a 10.5% increase from last year.
Salesforce also saw a growth in mobile orders, with 72% of orders and 80% of online traffic coming from mobile devices. But it's not just about the numbers - shoppers are also waiting for Cyber Week deals to make their purchases. And with an expected record-breaking $10.8 billion in online spending on Black Friday alone, it seems like this could be the strongest Cyber Week we've ever seen.
Picture Perfect: The Ultimate Guide to Image Optimization for SEO
In the fast-paced world of e-commerce, image optimization is a crucial aspect of success.Not only does it improve user experience, but it also boosts SEO rankings and increases conversions. In our latest article on optimizing images for e-commerce, we discuss the importance of image compression and choosing the right format, along with testing and updating images regularly. We also explore various tools and techniques to help streamline the process. If you're looking to stay ahead of the game in e-commerce, this article is for you…
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FUN FACT
Personal care leads top consumer purchases at 66%
LISTEN UP
Are you an Amazon seller? This is the inside scoop you don’t want to miss. On this 162nd episode of the E-Comm Show, Andrew Maff interviews Colleen Quattlebaum, Director of Marketing at eComEngine LLC. From monitoring your listings and winning the Buy Box to managing your existing customer base, Colleen shares valuable insights on how to navigate Q4 as an Amazon seller.
Furthermore, Colleen talks about utilizing tools such as eComEngine's FeedbackFive to gather valuable feedback from customers and improve overall business performance. With the Amazon landscape consistently changing these are the updated trends you don't want to miss.
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