Salesforce introduces new AI tools, the best way to maximize your PPC budget, the social media rebellion, Amazon's e-commerce empire, and so much more....
Welcome back to another week of Click & Conversion where we talk about all the latest things happening in e-commerce.
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This week we’ve got some hot news for you:
Amazon's e-commerce space remains its biggest profit driver, despite AWS being its quickest-growth space.
Salesforce introduces new AI tools, from WhatsApp messages to improved cart checkouts.
The lawsuit over the right to unfollow, born from one simple app that now has the potential to be banned.
Maximize your PPC budget, with our top tips and tricks in our latest article.
The Amazon Corner
Amazon's E-commerce Empire: The Numbers Don't Lie
AMAZON SALES BY SEGMENT IN THE 2024 FIRST QUARTER. IMAGE SOURCE: STATISTA.
E-commerce is still Amazon’s biggest money maker,despite taking on new ventures constantly (if you’re a regular with us, you know what we’re talking about). Amazon's e-commerce segment, comprising both its online stores and third-party sales, generated $89.3 billion in the first quarter of 2024. This impressive figure represents 62% of the total $143.3 billion in sales for the period.
While Amazon's other ventures continue to grow and diversify its revenue streams, e-commerce remains the foundation of the company's success. With its efficient logistics network, vast product selection, and constant innovation, Amazon shows no signs of slowing down in the e-commerce space.
Salesforce's Latest Updates: Leveraging AI’s Power
Salesforce is bringing the heat this summer with new and exciting updates to its AI and Data Cloud features,as well as its Digital Marketing and Commerce Cloud offerings. This includes digital marketing experiences through WhatsApp, allowing merchants to send product recommendations directly to consumers.
There are also updates to Salesforce Checkout, allowing for one-click purchases and the ability to pay for services using stored payment information. These features will be available this summer, making e-commerce more efficient and personalized for both B2B and B2C businesses alike.
Unfollow Everything: A Social Media Rebellion and Lawsuit
One man's simple tool to limit timespent on Facebook sparked a legal battle over individual control and ownership of online media consumption. From its origin as a personal improvement hack to its current version developed by an academic researcher, Unfollow Everything challenges Meta's claim that it breaches their terms of service and Section 230 of the Communications Decency Act.
As our digital dependency and curated virtual personas continue to shape society, the outcome of this lawsuit could significantly affect how we use and interact with social networks. Whether you follow everything or unfollow everything, one thing is clear: we could all benefit from a more deliberate approach to being more present.
Running a successful pay-per-click (PPC) campaign is essential for boosting sales and reaching your target audience.However, simply putting money into your PPC budget is not enough. It requires careful planning and optimization to maximize the return on investment (ROI). In this article, we'll explore the importance of calculating the break-even ROAS, analyzing competitors, splitting your budget into ad groups, and allocating a portion for testing. If you're looking to launch a PPC campaign for your eCommerce business,this one's for you!
Try this. Drive referral traffic. Tap into new audiences, improve your brand exposure and presence, and scale your SEO initiatives by leveraging referral traffic and backlink strategies.
FUN FACT
The United States e-commerce market has an average return rate of 16.5%
LISTEN UP
The best kinds of businesses are the ones driven by passion and held together by ethics. On this 135th episode of the E-Comm Show, Andrew Maff interviews Dave Hunter, President and Founder of Crown Bees. Crown Bees is a company committed to helping gardeners, farmers, and green thumbs alike sustainably leverage the power of bees.
In this episode, Dave Hunter bridges the gap between nature and e-commerce. Showing how we can leverage the power of nature ethically and sustainably. Marketing mainly through word of mouth and referrals, Dave has mastered the art of doing things the natural way. This is a must-listen if you sell products derived from natural resources and want to market as green as possible.
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