You won't believe the e-commerce news we have this week...

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We rounded up some of the most important updates from the past week:

• Amazon customers are expected to increase spending by 60% more, according to a recent survey.
• Social commerce is a growing trend, yet behind-the-scenes concerns arise.
• Salesforce implements massive AI improvements, including improved personalized recommendations and conversations through a conversational AI assistant.
• The top reasons why social commerce is a must-have strategy, in our new comprehensive article.

The Amazon Corner

Amazon Leads the Pack: Consumer Spending to Rise Further

The future of retail is moving towards online platforms, and Amazon is leading the way. Amazon will receive an increase in spending from 60% of consumers in the next three years, according to a recent survey. 

With convenient shopping options, a wide range of products, and competitive prices, it's no surprise that more and more consumers are turning to Amazon for their shopping needs. This trend also highlights the importance for other retailers to adapt and compete with Amazon's business model to stay relevant in the evolving retail landscape.

Learn more here…

Top Retail and E-commerce Stories

To Trust or Not to Trust: Social Commerce

Social commerce is a rapidly growing trend in the e-commerce industry, where social media platforms are used to buy and sell products. However, concerns around authenticity and trust remain a major hurdle to the success of social commerce. 

Brands need to work towards building a strong reputation and establishing trust with their customers to overcome these challenges. Without a doubt, with the right strategies in place, social commerce has the potential to become a dominant force in the e-commerce industry. 

More of this story here…

Salesforce Takes Off: The Platform's AI Explosion

Salesforce Inc. has recently announced a major upgrade to its e-commerce offerings, with a focus on using AI and data to improve B2B commerce activity for both buyers and sellers. This comes as no surprise, given the recent 17% year-over-year growth in B2B e-commerce sales.

The upgrade includes five new AI applications, such as Einstein Copilot for B2B buyers, which allows for personalized recommendations and conversations through a conversational AI assistant, and AI-driven goal-setting and recommendations for B2B sellers to achieve growth targets.

More of this story here…

This Week's Featured Article

Why Ignoring Social Commerce Will Ruin Your E-commerce Efforts

Social commerce is becoming an increasingly important aspect of e-commerce businesses in today's digital landscape. In this article, we discuss the ten key reasons why incorporating social commerce into a business strategy is paramount for an online retailer.  From the ability to reach a wider audience to leveraging user-generated content and building brand trust, social commerce isn't to be looked over. Level up your e-commerce game with this knowledge-packed article here!

A Little More

• Jack Ma endorses current leadership of Alibaba, sending shares soaring
• E-commerce shipping by rail from Italy to Germany launched by Amazon
• Integrating E-commerce Into Banking

QUICK TIP

Try this. Launch social media contests! Boost your engagement, incentivize new followers, and further your community through the use of contests. From gift cards to industry collaborations, test out different sweepstakes options to excite your audience!

FUN FACT

Mobile devices account for 74% of traffic to e-commerce websites and 63% of online purchases.

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