Welcome back to another week of Click & Conversion, where we bring you the most relevant and recent e-commerce news.
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Here’s what we got for you this week:
Amazon's big new sale and what buyers need to know before shopping.
Shopify and YouTube brand new partnership, set to change the landscape of social commerce as we know it.
New study on online buying behaviors, filled with revelations every seller needs to know.
The only guide to SEO content marketing that you need, and the top SEO hacks from BlueTuskr experts…
The Amazon Corner
Prime Time Deals: Amazon's October Sale is Set to Break Records
Get ready for some amazing deals and discounts as Amazon gears up for another day of sales.Known for its massive sales and discounts, Amazon's Prime Day in July saw discounts on a diverse range of products, from gaming consoles to smartwatches.
This year's October sale, known as Prime Big Deal Days, is expected to bring even more exciting deals and exclusive offers for Prime members. From free shipping to discounted subscriptions for premium services like Prime Video, Audible, and Kindle Unlimited, this sale has it all. To make the most of it, be sure to keep an eye on bestseller lists and leverage the Amazon app or helpful shopping tools.
From Browsing to Buying: New Shopify and YouTube Partnership
Are you a Shopify merchant?A partnership between Shopify and YouTube Shopping has expanded to provide even more opportunities for both parties. Now eligible Shopify merchants can join the YouTube Shopping affiliate program, making their products available to thousands of creators on YouTube.
For creators, a new Chrome extension allows for easy product tagging and earnings calculation right from the brand or retailer's site. With over 30 billion hours of shopping-related videos watched on YouTube in 2023, this partnership is sure to supercharge sales and connections between creators and their fans
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Marketplace Mania: Understanding Consumers in the Age of Clicks
Online marketplaces have become a popular shopping destination for consumers,with more than half of surveyed individuals stating they will continue to make purchases from these platforms in 2024. However, buying behavior varies by age, with younger shoppers being more likely to increase their marketplace spending while older consumers tend to maintain their current purchasing habits.
Additionally, many consumers are open to trying new products and brands on marketplaces, but customer ratings and reviews play a crucial role in influencing purchasing decisions. Moreover, price remains a key factor for choosing online marketplaces over direct-to-consumer options, but concerns about high shipping costs and fraudulent practices persist. As the industry continues to evolve, understanding consumer behavior on online marketplaces will be crucial for businesses looking to thrive in this competitive space.
From SEO to Social Media: The Power of E-commerce Content Marketing
In today's competitive e-commerce landscape, having a strong content marketing strategy is crucial for success. In this article, we've dove into valuable tips and strategies for creating and promoting effective e-commerce content. From utilizing SEO and high-quality visuals to leveraging user-generated content and social media, there are various ways to attract and engage potential customers. If you're looking to elevate your e-commerce business through targeted content, this article is for you.
QUICK TIP Try this: Segment your audience! By segmenting your audience, you can create more targeted campaigns. You can segment by demographics, geographics, psychographics, or even buying behaviors.
FUN FACT
Live Chat Support Encourages 38% of Customers to Buy.
LISTEN UP
How many of us are really educated on what ingredients are in our skincare products? On this 148th episode of the E-Comm Show, Andrew Maff interviews Kim Grustas, Founder of Good for You Girls. Good for You Girls started with a mission to keep girls away from toxic chemicals during their transformation from girlhood to adulthood and has now become the O.G brand of clean tween skincare.
In this episode, Kim shares her journey of creating a successful brand that not only provides safe and effective products but also empowers young girls to take care of their skin and overall health. She also discusses the importance of education and transparency in the skincare industry, especially for products marketed towards young girls. If you have an educational brand with a meaningful mission, this episode is a must-listen!
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