February 9, 2024

A brand new month means brand new e-commerce news!

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As companies continue to compete head-to-head in the e-commerce space, there are a few that seem to be turning heads! This week, we’re highlighting the stories that have everyone buzzing with excitement and curious to see what’s ahead. Here they are:

Amazon ramps up its algorithms by introducing a new AI purchasing feature, “Rufus”
With Shopify's latest updates, client experiences across conversion, channels, marketing, and operations will never be the same.
Amazon Q4 numbers astonish investors with a total of $170.0B compared to a projected $166.3B and continue to drive up stock.
Link-building made easy: our comprehensive guide takes you through everything you need to know to become a link-building pro.

The Amazon Corner

Amazon at it Again: New Purchasing AI is Now Here

Move over, Google, Rufus is here: It's no secret that Amazon has revolutionized the way we purchase products online through their sophisticated algorithms. However, they're ready to step it up with a new tool called "Rufus," which aims to answer customer questions, compare products, and even make recommendations through a conversational interface.

Rufus reduces the chances of shoppers hopping on Google for product-related questions, thus the risk of losing them to other competitors. According to Amazon CEO Andy Jassy “Rufus is going to meaningfully change what discovery looks like for its shopping experience and for its customers”.

Learn more here...

Shopify to the Rescue: New Updates Save Hours of Work

Life just got easier thanks to Shopify: Shopify has just announced a ton of updates (over 100, to be exact…) that are bound to make e-commerce jobs much smoother. These updates cover everything from improving conversion rates and streamlining the checkout process to expanding into new channels and enhancing marketing efforts with AI tools.

One of the most exciting updates is the new product model that allows for multiple variations under one listing, saving users time and effort. And with the new use of AI in Shopify Audiences, targeting potential customers on various social media platforms has never been easier.

More of this story here…

Left in the Dust: Amazon's Q4 Results Soar Past Competitors

Photo Credit: GeorgeClerk

Amazon means business: if you're an e-commerce professional, you'll want to pay attention to Amazon's latest earnings report. The company's revenue in North America and internationally exceeded expectations, with a total of $170.0B compared to the projected $166.3B. Their cloud business also saw strong numbers, with AWS revenue up 13.2%.

But the real surprise was Amazon's operating income, which blew past the consensus mark and last year's numbers. It's clear Amazon is killing it with their sales and profits, and they're not stopping anytime soon. CEO Andy Jassy shared their excitement for continued customer-focused improvements across all businesses, as well as positive results from advertising services.

More of this story here…

This Week's Featured Article

A One-Stop Guide: Link-Building Made Simple

Don’t know where to start with link-building? We got you! Our latest article covers everything you need to know about link-building for your Shopify store. From the Skyscraper technique to resource pages, unlinked mentions, and community-based strategies, this comprehensive guide will help you navigate the world of SEO and build genuine relationships with other websites in your niche. If you’re ready to take your SEO up another level, you’ll want to read this…

A Little More

QUICK TIP

Try this. Offer live chat on your website to skyrocket your customer service.

FUN FACT

Did you know? 69% of young adults discover products via social media.

LISTEN UP

How do you make a product that most people take for granted exciting? On the 122nd episode of The E-Comm Show, Andrew Maff interviews Dinesh Tadepalli, Founder and CEO of Incredible Eats. Driven by a lifetime of waste-consciousness, Dinesh started Incredible Eats to launch a line of edible utensils — a replacement for plastic that’s not only better for the planet, but tastes good, too!

In this episode, Dinesh will discuss the challenges of competing with ultra-cheap plastic products, how he appeals to people who aren’t outwardly invested in environmental causes, and how Incredible Eats is scaling in a sustainable way. If you’re interested in how one startup is reinvigorating an entire industry, don’t miss this episode!

Watch the full episode below, or visit TheEcommShow.com for more.

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