The ecommerce world is fast paced with new updates happening quicker than you can say “Click & Conversion”... but fear not - we’ve got you covered.
There
Here's what we have for you this week:
Examining Amazon Prime and the current Prime landscape from TikTok trends to competitors on the rise.
USPS raising prices but losing profits, why these shocking numbers have gotten attention from American news outlets.
Shopify dominating B2B, and with third-quarter revenues reaching an impressive $2.16 billion, it’s easy to see why competitors are on the watch.
Everything you need to know about Shopify CRO optimization, all in our newest article.
The Amazon Corner
Prime State: Amazon Prime on TikTok, Competition and Dominance
Are you one of the millions of people who have fallen under the spell of Amazon Prime?If so, you're not alone. According to CIRP's research, Prime membership has grown from a mere 17 million in the U.S. to a whopping 200 million members today. And it's no surprise - with its convenient delivery and vast array of products, Amazon has become synonymous with online shopping.
But as competition heats up from companies like Temu and Shein, Amazon is fighting back by launching its own discount-focused platform called Haul. This move not only aims to retain younger customers but also allows Amazon to experiment with different shopping models and cater to diverse consumer preferences.
Rising Costs and Falling Profits: The USPS Dilemma
In 2025, the cost of shipping packages through USPS will rise,causing concern for online sellers who rely on the service. With a 3.2% increase in Priority Mail and a 3.9% increase in USPS Ground Advantage, it's difficult to determine how much more sellers will have to pay without digging into spreadsheets on the USPS website.
The fiscal year results released by USPS showed a loss of almost $10 billion, leading to an eye-catching headline from CBS News. With the continuous changes and rising costs, it's no wonder online sellers are keeping a close eye on the postal service and its impact on their businesses.
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Not Just for Small Businesses Anymore: Shopify Disrupting B2B
Shopify Inc. is on its way to becoming a leader in e-commerce technology, with its third-quarter revenue reaching an impressive $2.16 billion and gross merchandise value hitting $69.72 billion. The company's president, Harley Finkelstein, sees the B2B market as one of its main growth drivers, along with international commerce and point-of-sale systems for omnichannel retailers.
Shopify is also making strides in the B2B space, introducing new features such as product bundles and sales staff assignments through Shopify Flow. And it's not just small businesses jumping on board – larger organizations like those in industrial, hardware, and automotive sectors are now committing to using Shopify for their B2B needs.
Mastering CRO on Shopify: Tools, Tips, and Future Trends
Are you looking to enhance your e-commerce store's performance and drive more conversions?Look no further than Conversion Rate Optimization (CRO) and our article that explains everything that you need to know. By implementing proven techniques, utilizing data and analytics, and leveraging powerful tools, CRO can help your Shopify store reach its full potential. Don't know where to start? Click the link here and dive into our article jam packed with tips, recommendations, and future trends to maximize your CRO...
QUICK TIP Try this! Conduct customer interviews in order to gather qualitative data and find out how they truly feel about products or services. This will give you valuable insights into their needs and preferences, which can help shape your services and products.
FUN FACT
Mobile commerce is growing 29% faster than traditional e-commerce.
LISTEN UP
Sometimes, the best ideas come from unexpected places. On this 160th episode of the E-Comm Show, Andrew Maff interviews Diane Sashen, Managing Director of Steven Plastics Inc and Global Brand Manager of Hair Doctor products. Diane never expected to run a hair care product company, but by leaning into customer testimonials, she discovered an opportunity that matched her passion for helping people.
In this episode, Diane emphasizes the importance of listening to customers and understanding their needs to create a successful product. But how do you ensure your customers are engaged and receptive? We explore this question and discuss the impact of influencer marketing, highlighting why it's crucial to build strong relationships with your core group of customers.
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