Welcome to a November to remember! 🙌 

Whether you're participating in No-Shave November or not, we've got e-comm news for you:

• Google's latest update for shopping highlights deals.
• A 'revolution' of sorts is occurring in the world of retail: wealthier individuals are now interested in buying secondhand items.
• Be prepared for the looming UPS and FedEx rate increases.
• As the holiday season approaches, Amazon can expect some new competition from e-commerce challengers.

Top Retail and E-commerce Stories

Score a Deal: Google Shopping Search Updates Help You Find the Best Deals

Justin Sullivan/Getty Images via Getty Images

Google shopping to the rescue! The search engine's latest update is designed to help users find the best deals on products they're interested in.

Google's new features include a more visible promotion badge on products, a coupon clipping feature to easily copy codes, and a side-by-side price comparison tool for similar products. You'll also be able to see if a retailer's price is higher, lower, or typical for that product as compared to others.

The newest update from Google builds on those earlier changes and includes features like a dual-screen search so users can access product information without leaving the search results page, as well as new dynamic filters to help narrow down search results.

A Revolution of Sorts: Bargain Hunting But Make it Fancy

A revolution of sorts! Recommerce, or the reselling of used goods, increased by nearly 15% in 2021--twice as much as retail businesses not focused on re-commerce. In fact, according to a 2022 report by OfferUp, this is the highest rate of growth in history for the industry.

While the industry is dominated by clothing resale, 82% of Americans, or 272 million people, buy or sell secondhand products, OfferUp found, including electronics, furniture, home goods, and sporting equipment, as well as apparel.

Price Alert: Prepare for the Shipping Price Increase

Jon Cherry/Getty Images via Getty Images

Don't get crushed by rate hikes! Even though they are experiencing a decrease in business, UPS and FedEx have both announced that their delivery rates will increase by 6.9% on average. However, shippers could end up paying even more than that with the full extent of the changes.

The amount customers need to pay for shipping depends on various factors such as the services utilized, packages shipped and destinations of their deliveries. They should also expect larger charges for shipments traveling longer distances, additional handling fees and higher minimum package charges. Although these hikes may be costly, using these steps can help reduce business expenses.

The Amazon Corner

Is This War?: E-commerce Challengers Are On the Rise

They're coming for you, Bezos! Both Pinduoduo and ByteDance, two China-based companies, have begun to advertise their recently created international e-commerce platforms.

Pinduoduo, an e-commerce website based in China, has revealed a new site called Temu. Unlike Pinduoduo's other page which mostly sells to customers located within China, Temu will serve as its first platform that specifically targets US consumers. According to CNBC, the webpage offers products from various categories such as sports and electronics.

A LITTLE MORE

• Although retailers have fewer ways to track shoppers, they are still finding ways to personalize the shopping experience.
• With Shein's recent expansion to the United States, its competitors in the fast fashion industry are feeling the pressure.
• Mobile Commerce to Account for 44% of Digital Sales in 2025

THIS WEEK'S POLL

Now that shoppers are able to go out and about again, do you think brick-and-mortar stores are going to make a huge comeback this holiday? We will publish the final results in next week's Click & Conversion newsletter. 

QUICK TIP

Try this. Don't forget about your existing customers. They are your best source of repeat business and referrals.

FUN FACT

More than half of shoppers say they would appreciate having more product reviews and information available to them when shopping online.

LISTEN UP

On this 57th episode of The E-Comm Show, our host and BlueTuskr CEO Andrew Maff is with Emil Kristensen, CMO of Drip and co-founder of Sleeknote, which Drip recently acquired. He is also the co-host of the biggest Scandinavian marketing podcast, Marketing Brief, and an international speaker with loads of insights into marketing.

Dive into this episode with Andrew and Emil as they talk about how to find your best customers, build and segment your email marketing list, and how to automate, delight, convert, and attract more customers through campaigns and email marketing.