Happy Spooky Friday! 🎃

As we step into Halloween weekend, check out the latest in e-commerce. 

Let's jump into this week's top stories:

• Shopping on Google Search is about to get a whole lot more aesthetically pleasing
• Adidas has announced that it will be dropping Kanye West's Yeezy line, citing the rapper's recent inflammatory comments as the reason.
• Klarna now offers customers the ability to search for items through its application and website
• New Ads, Who Dis? Amazon rolls out new sponsored display ads features

Top Retail and E-commerce Stories

#Aesthetic: Google's New Shopping Design is Sure to Please

Google just got a glow up! ✨ With the new Google update, Shopping results on the Google Search app and website will now be displayed in a sleek, visual format.

The update is designed to make product discovery easier and more efficient for users. If you search Google for a product using phrases such as "shop coffee maker" in the US, you will no longer be limited to general Search results. Now, in addition to support for filtering results by type, brand, retailer, what's nearby and sale items; Google is also expanding its Shopping tab on the Search results page to include a bunch of new search filters on the left-hand side. These features are presently available in the US only.

Breaking News!: Adidas Drops Kanye West Over His "Hate Speech"

Guess, it's goodbYE! Adidas has announced that it will be dropping Kanye West's Yeezy line, citing the rapper's recent inflammatory comments as the reason. In a statement released yesterday, Adidas said: "We believe that Mr. West is no longer aligned with our values. We have made the decision to discontinue our relationship with Mr. West."

Adidas is pulling the plug on their relationship with Ye and will stop production of Yeezy-branded products immediately. Furthermore, all payments to Ye and his companies will be ceased.

Shop for Anything: Klarna Launches New Search Feature

Find the right product faster. Klarna announced a new feature that will allow customers to search and shop for items directly through the Klarna app and website. Shoppers can now search for items by keyword, color, size, features, ratings, availability, and shipping options. In addition, users can now also check the price range of an item, which retailers have the best offer, faster and cheaper delivery options, and coupons if there are any.

The Amazon Corner

Amazon Rolls Out New Sponsored Display Ads Program

A new way to advertise on Amazon! Amazon announced that it is adding video to its self-service Sponsored Display program, making it easier for marketers to take advantage of video advertising.

The company is also expanding a public beta for its Video Builder, which provides brands with customizable templates when developing video campaigns. With the addition of video to Sponsored Display, advertisers will be able to make video campaigns that run both on Amazon and other platforms.

A LITTLE MORE

• Re-imagining the Retail Customer Experience 2022: Sustainability and the Circular Economy Presents Opportunities for Growth
• Trigo, a startup that is using artificial intelligence to power retail innovation, has raised $100 million in new funding.
• Even though retailers will offer big discounts this holiday season, shoppers may not be persuaded to buy.

QUICK TIP

Try this. Design your web pages for a global or local audience. A multilingual website will help you tap into new markets and grow your business.

FUN FACT

The vast majority of eCommerce companies (89%) are investing in personalization.

LISTEN UP

On this 56th episode of The E-Comm Show, our host and BlueTuskr CEO Andrew Maff is with Shayda Torabi CEO and co-founder of Restart CBD, a Texas' premier cannabis brand and the host of the popular cannabis and marketing podcast To Be Blunt. With Shayda’s expertise in marketing and technology, she has been helping consumers to navigate the cannabis industry.

Tune in to this episode of The E-Comm Show as Shayda shares about her experience in cannabis marketing and how to navigate hurdles in state laws and policies as a cannabis company.