Word of the Day...FRIDAY!

As you get ready to start your engine for the day, here's an update on what happened in the retail and e-commerce world these past few days. 👇

• Brands are developing streetwear styles for kids as children's apparel sales increase faster than adult clothing.
• H-E-B and Albertsons are creating shoppable cooking videos in an effort to boost online sales.
• E-commerce is going to be raking in fat stacks 💴 as forecasters anticipate online sales exceeding the 1 TRILLION mark. 

Top Retail and E-commerce Stories

Cool Drip for Tots: Children's Streetwear Sales are On the Rise

Swag for Sale! Fear of God, Off White, and Ssence are among the top hip adult streetwear brands that have launched children's clothing for the first time. Meanwhile, in the realm of children's apparel retailers, streetwear aesthetics were becoming more popular. For example, OshKosh B'GOSH collaborated with Kith for "a selection of workwear silhouettes reinterpreted through Kith's perspective." Children's streetwear and sneaker resales are up 150 percent year over year, outpacing adult growth, according to StockX, a stock market for resellers.

On the other hand, parents are increasingly ready to join the streetwear bandwagon by purchasing children's limited-edition $100-plus sweatshirts. Brands are taking advantage of this new chance to release hyped young fashion at higher price points, as well as the limited edition marketing and product drop cycles of formerly adult-only streetwear companies.

The Cooking Duo: H-E-B and Albertsons Team Up for Shoppable Cooking Videos

Watch, shop, and cook! Supermarket giants H-E-B and Albertsons are creating shoppable cooking videos to increase online shopping.

Every week, H-E-B's chefs prepare global dishes in the Texan supermarket's culinary classes using H-E-B branded ingredients and equipment that consumers may purchase directly from a Facebook live stream. After replacing shuttered in-store demo areas with a virtual series on Facebook and YouTube, the concept has expanded into a full-on regular series. Meanwhile, Albertsons is providing purchasers with shorter, pre-recorded video snippets that may be immediately purchased on its website.

Cash In On The E-Commerce Gold Rush: E-Commerce Sales in the US Expected to Exceed the $1 Trillion-Mark This Year

Get In Where You Fit In! E-commerce sales in the United States are expected to hit a significant new peak in 2022, according to projections.

Reports show e-commerce sales are expected to reach $1 trillion for the first time, accounting for 15.9% of total retail sales and totaling $1.065 trillion. Projections indicate that there will be an increase of 1.9% CAGR in the overall number of online shoppers with the average spend per buyer hitting a compounded annual growth rate of 11.6% over the 2022-2025 period. 

The Amazon Corner

Beauty and the Amazon Beast: Amazon Introduces the New Beauty Edit

Celebrity Seal of Approval 💄 Just released, the new Amazon Beauty Edit is a curated marketplace featuring high-end skincare and beauty products from niche brands loved and approved by celebrities. Now, mere mortals (aka the rest of us) can easily access favorite products worn by the stars in addition to discovering new and emerging brands.

A LITTLE MORE

• CMO Summit Recap: Marketers brace to take on the metaverse in a big way
• Walmart says shoppers are on alert as grocery bills climb
• Scant details and poor-quality images can drive away online shoppers

FUN FACT

49% of people abandon their carts if the extra costs for shipping, taxes, and fees are too high. 

QUICK TIP

Try this. Focus on promoting your best-reviewed products on your site. Consumers love social proof and are most likely to purchase products with a high number of positive reviews.

TWEET TWEET

“Don’t worry about failure. You only have to be right once.” — Drew Houston

OLDIE BUT A GOODIE

PayPal was founded in California in March of 2020 as an e-commerce payment system. Here's what it looked like in its early days.