Parents swoon over kids' streetwear, grocery goes livestream, and new e-commerce data reveals what's in store for 2022. All that and more inside.................................................................................................................................................................................................................................................................................................................................................................................................................................................................................
As you get ready to start your engine for the day, here's an update on what happened in the retail and e-commerce world these past few days. π
Brands are developing streetwear styles for kids as children's apparel sales increase faster than adult clothing.
H-E-B and Albertsons are creating shoppable cooking videos in an effort to boost online sales.
E-commerce is going to be raking in fat stacks π΄ as forecasters anticipate online sales exceeding the 1 TRILLION mark.
Top Retail and E-commerce Stories
Cool Drip for Tots: Children's Streetwear Sales are On the Rise
Swag for Sale!Fear of God, Off White, and Ssence are among the top hip adult streetwear brands that have launched children's clothing for the first time. Meanwhile, in the realm of children's apparel retailers, streetwear aesthetics were becoming more popular. For example, OshKosh B'GOSH collaborated with Kith for "a selection of workwear silhouettes reinterpreted through Kith's perspective." Children's streetwear and sneaker resales are up 150 percent year over year, outpacing adult growth, according to StockX, a stock market for resellers.
On the other hand, parents are increasingly ready to join the streetwear bandwagon by purchasing children's limited-edition $100-plus sweatshirts. Brands are taking advantage of this new chance to release hyped young fashion at higher price points, as well as the limited edition marketing and product drop cycles of formerly adult-only streetwear companies.
The Cooking Duo: H-E-B and Albertsons Team Up for Shoppable Cooking Videos
Watch, shop, and cook! Supermarket giants H-E-B and Albertsonsare creating shoppable cooking videos to increase online shopping.
Every week, H-E-B's chefs prepare global dishes in the Texan supermarket's culinary classes using H-E-B branded ingredients and equipment that consumers may purchase directly from a Facebook live stream. After replacing shuttered in-store demo areas with a virtual series on Facebook and YouTube, the concept has expanded into a full-on regular series. Meanwhile, Albertsons is providing purchasers with shorter, pre-recorded video snippets that may be immediately purchased on its website.
Cash In On The E-Commerce Gold Rush: E-Commerce Sales in the US Expected to Exceed the $1 Trillion-Mark This Year
Get In Where You Fit In!E-commerce sales in the United States are expected to hit a significant new peak in 2022, according to projections.
Reports show e-commerce sales are expected to reach $1 trillion for the first time, accounting for 15.9% of total retail sales and totaling $1.065 trillion. Projections indicate that there will be an increase of 1.9% CAGR in the overall number of online shoppers with the average spend per buyer hitting a compounded annual growth rate of 11.6% over the 2022-2025 period.
The Amazon Corner
Beauty and the Amazon Beast: Amazon Introduces the New Beauty Edit
Celebrity Seal of Approval π Just released, the new Amazon Beauty Editis a curated marketplace featuring high-end skincare and beauty products from niche brands loved and approved by celebrities. Now, mere mortals (aka the rest of us) can easily access favorite products worn by the stars in addition to discovering new and emerging brands.
A LITTLE MORE
CMO Summit Recap: Marketers brace to take on the metaverse in a big way
Walmart says shoppers are on alert as grocery bills climb
Scantdetails and poor-quality images can drive away online shoppers
FUN FACT
49% of people abandon their carts if the extra costs for shipping, taxes, and fees are too high.
QUICK TIP
Try this. Focus on promoting your best-reviewed products on your site. Consumers love social proof and are most likely to purchase products with a high number of positive reviews.
TWEET TWEET
βDonβt worry about failure. You only have to be right once.β β Drew Houston
PayPal was founded in California in March of 2020 as an e-commerce payment system. Here's what it looked like in its early days.
LISTEN UP
In this 20th episode of The E-Comm Show, our host and BlueTuskr CEO Andrew Maff is with Oguzhan Kardilag or Ozy Kar of Lotus Linen. Learn more about Ozy's story about how he managed to pull off a 7 figure revenue in just 3 months. Hear how having the right mindset and proper strategy helped him accomplish a once impossible feat that he never thought he could achieve.