Welcome to another issue of Click & Conversion!

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Get your egg nog ready and take a seat because while you might be ready to go on holiday break… the e-commerce world is only getting started.

Here’s what we have this week:

• Amazon and Sears partnership, and why it’s genius from an operations standpoint.
• The looming future of TikTok, despite TikTok shop hitting record sales during the holiday season.
• The giants who dominated Black Friday and Cyber Monday and the ones who didn’t.
• Everything e-commerce growth in our latest article, and the strategies every professional should know.

The Amazon Corner

From Parts to Performance: Sears and Amazon Revolutionize Operations

Sears and Amazon Business have joined forces to enhance the home repair experience for customers. With Sears Home Services serving over 2 million households annually, their partnership with Amazon has resulted in faster access to parts and streamlined sourcing.

In just six months, they have completed over 50,000 orders and reduced average wait times by 15%. This collaboration not only improves efficiency but also expands product access and overall customer satisfaction.

Learn more here…

Top Retail and E-commerce Stories

TikTok Shop: The Rising Star of E-commerce During Uncertain Times

TikTok Shop has gained market share in the US during the holiday shopping season. With $100 million in sales on Black Friday and a significant increase in monthly shoppers, TikTok Shop is proving to be a successful distribution channel.

However, its parent company ByteDance may face a ban that could extend to TikTok Shop as well.  Despite this uncertainty, merchants and influencers are capitalizing on the app's popularity to market their products. With live video streams and direct fulfillment of orders, TikTok Shop has exceeded spending on competitors Shein and Temu during heavy online shopping days like Cyber Monday.  This shows its potential as a major player in the e-commerce industry. However, it remains to be seen how the ban will affect its future success.

More of this story here…

Together With

FREE Google Ads Audit From BlueTuskr to Scale Q4

Tis' The Season for Shopping: Retailers See Boost in Holiday Sales

The holiday shopping season has kicked off with record-breaking sales- especially for major retailers like Walmart, Amazon, and fast-growing e-commerce sites Shein and Temu. These companies saw strong growth on Black Friday and Cyber Monday, outperforming Target and Best Buy, which struggled to attract shoppers.

Americans spent over $10 billion online on Black Friday alone, a 10% increase compared to the previous year. Top-performing products during this period included pre-owned Rolex watches, Pokemon cards, and exclusive merchandise from singers like Taylor Swift. Despite facing challenges in the past year, retailers are confident in a fruitful holiday shopping season ahead.

More of this story here…

This Week's Featured Article

From Clicks to Customers: Our Guide to Growth

Looking to boost your e-commerce business's online sales and profitability? Look no further than our latest article. Our expert team goes through the ins and outs of comprehensive strategies aimed at capturing the attention of potential customers and increasing revenue. From SEO and PPC advertising to social media marketing and content creation, this article will show you how to enhance your online visibility and drive sustained growth for your business.

A Little More

• Spain launches the TikTok Shop
• Amazon Autos is now live as e-commerce giant simplifies car-buying
• Loop Acquires Wonderment to Expand Returns and Commerce Platform

QUICK TIP
Try this!  Before spending more money on top-of-the-funnel marketing efforts, make sure your bottom-of-the-funnel is solid. Otherwise you could be wasting valuable resources driving traffic to a leaky bucket.

FUN FACT

Online shopping peaks in the afternoons and evenings.

LISTEN UP