Amazon's annual Prime Day insights, how video commerce is making an appearance, new Shopify updates, and mastering the art of brand awareness.....................
If you’re looking for the latest e-commerce updates, you’re in the right place…
There
In this issue, here's the fresh e-commerce news that you’re going to want to read:
Amazon’s annual Prime Day and everything you need to know so you can be prepared for the best deals.
New platforms like Orme are on the rise, claiming a stake for themselves in the influencer marketing world.
Shopify takes legal action against Shopline, declaring that Shopline is copying and ripping off its code.
Everything you need to know about brand awareness and the tactics to help you skyrocket.
The Amazon Corner
Prime Time Savings: What to Expect from Amazon Prime Day 2024
(Credit: Alisa Stern; releon8211, Jakob Berg, Alexander Awerin, Harshaudara, spaxiax, SERSOLL, New Africa, 19 STUDIO, Krivosheev Vitaly/Shutterstock.com)
Are you ready for Amazon Prime Day? If you don't already know, Amazon Prime Day is a highly anticipated annual event that offers exclusive deals and discounts for Amazon Prime members. From past trends, we can expect great discounts on popular tech gadgets, home appliances, and other products from top brands.
There are a few things to note, though: Amazon Prime Day is only available to Prime members, so be sure to sign up or take advantage of their free trial. Additionally, the event typically lasts for 48 hours, which also means that you need to act fast and keep an eye out for limited-time deals.
From Scrolling to Shopping: Orme Revolutionizes Video Commerce
New marketplaces like Orme have been popping up, largely due to an increase in social media and video consumption. While influencer marketing is not a new concept, Orme does it differently by allowing users to shop directly from the videos they watch on the platform.
This unique combination of social media and e-commerce creates a seamless shopping experience for consumers, as they can discover and purchase products without leaving the platform. Moreover, Orme offers a wide variety of products from different brands, making it a one-stop shop for consumers.
Code Clash: Shopify Takes on Shopline for Website Copying
Shopify has taken legal action against a competitor, Shopline, accusing them of copying its e-commerce code. Allegedly, Shopline's customizable website templates for merchants are strikingly similar to Shopify’s, right down to file names and lines of code. This has led to nearly identical websites, claims Shopify.
The company is seeking an injunction to prevent Shopline from further infringing on its copyright and monetary compensation. E-commerce website copying has been a growing issue in recent court cases, and trademark infringement claims are also becoming more prevalent in the online retail world. As companies increasingly rely on e-commerce platforms for sales, we can expect these types of lawsuits to appear more frequently.
Branding Brilliance: Mastering the Art of Brand Awareness
The world of eCommerce is constantly evolving, making it crucial for sellers to build brand awareness and stand out from the competition. In a competitive market, having a strong brand presence can make all the difference in attracting and retaining customers. In this article, we'll discuss the various tactics that eCommerce sellers can implement to increase their brand awareness and gain a competitive edge. From leveraging social media platforms to utilizing influencer marketing and optimizing SEO, we cover it all. With the right strategies in place, increasing brand awareness is not only achievable but also essential for long-term success in the future... and it all starts right here.
Try this. Expand your email list. Grow and retain your customers by leveraging channels like pop-ups, email footers, and events to entice people to your email for additional re-engagement opportunities.
FUN FACT
40% of consumers shop anonymously by using guest checkout!
LISTEN UP
What does it take to break through an E-commerce market? In short; the squeaky wheel gets the grease. On this 134th episode of the E-Comm Show, Andrew Maff interviews Kenzie Steel, Head of Marketing and Brand Strategy with Daily Crunch.
A large part of Daily Crunch’s success has been their ability to get their product in the right hands, and in front of the right eyes. A significant part of Daily Crunch's success comes from its use of influencer marketing and multiple touch points to build a relationship with its fans. This is the perfect episode if you want some nuggets on how to get your product in front of those who will rave about you!
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