Get ready to learn about the power of messaging in our latest episode! Our guest, Anne Carlson, shares her journey of founding Jiminy's - the revolutionary pet food brand that uses cricket protein.
We’re back for another issue of Click & Conversion. Whether it’s your first time with us or your 100th- you’re in for a treat.
February 14, 2024
Here’s the news that we have for you this week:
Amazon’s new update for delivery estimates and why this makes life just a little easier for sellers.
Examining the same-day delivery craze, why it's growing so quickly, and where it’s going in 2025.
The newest tariff update creates more confusion about what e-commerce professionals need to know.
Your new 2025 digital strategy,from the newest content trends to tactics you need to leave in 2024…
The Amazon Corner
Sellers Rejoice: Amazon's Solution for Accurate Delivery Estimates
Amazon is making delivery estimates more reliable.They are unrolling a new system that uses sellers' past 30 days of order data to automatically set a conservative threshold for delivery times.
This allows for a safety valve in case of unexpected spikes in orders, giving sellers an additional day to handle the volume. The threshold will be recalculated weekly and can be adjusted by sellers at any time. Overall, this change aims to improve customer satisfaction and help sellers avoid late shipment rates.
The same-day delivery market in the US is seeing rapid growth,driven by increasing demand for quicker and more convenient shipping options. With the rise of e-commerce, smartphones, and tablets, customers have come to expect immediate gratification when making online purchases.
This has led to businesses investing in same-day delivery models to enhance the shopping experience and build customer loyalty. Technological advancements, such as AI and machine learning, are streamlining operations and reducing costs for small businesses and sole traders entering the market.
Tariffs and Twist: US-China Trade War Takes Unpredictable Turn
The recent backtracking of a trade loophole between the US and China has caused a stir in the world of e-commerce.President Trump's decision to temporarily reinstate de minimis exemptions for goods under $800 has left online sellers, retailers, and marketplaces uncertain about the future.
With a flood of packages coming into the country, customs officials were not prepared to handle the sudden change in tariffs. This move highlights the ongoing tension between major trading partners and raises questions about the impacts on e-commerce businesses.
New Year, New Strategies: The Strategies You Need in 2025
Are you looking to revamp your digital marketing strategy this year?In our newest article, we'll dive into the latest tactics and techniques for driving traffic and increasing sales on your online store. From content marketing to shopping ads and social media campaigns, we've got you covered. What are you waiting for?This article is ready to help you take your digital marketing strategy to the next level...
eCommerce sales could reach 23% of retail sales worldwide in 2027
Quick Tip💡
Try this!When A/B testing doesn't change too many things at a time. You want to be able to pinpoint what specifically made a difference in your results. Additionally, make sure to track and analyze your data consistently in order to make informed decisions about your marketing strategy.
Listen Up👂
A good product isn't enough. You need to have a clear and effective messaging strategy to stand out in a saturated market. And that's exactly what Anne and her team did with Jiminy's. On this 170th episode of the E-Comm Show, Andrew Maff interviews Anne Carlson, CEO and Founder of Jiminy's dog food.
Anne went from being a corporate powerhouse to becoming the "Cricket Queen" of pet food, all while juggling her passion for sustainability and pet health. From finding creative ways to lower prices and putting herself in her customers' shoes, she reveals the key strategies that helped Jiminy's become known as the "superfood of dog food" and why some people even call it "cricket crack". We promise you’ll be chirping about this episode for days...
Watch the full episode below, or visit TheEcommShow.com for more.
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