A lot can happen in a week in the e-commerce world, but fear not—we have all the top news for you right here…

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Here’s the news you don’t want to miss:

• Amazon’s surprising Q2 report and why some investors have mixed feelings.
• The power of in-store and online marketing and how they both feed into each other.
• The new Facebook scam you need to know, and how it’s taking users by surprise.
• Everything product page SEO, and the only guide you need to skyrocket your efforts.

The Amazon Corner

Amazon's Q2 Report: Retail Woes Countered by Cloud Success

Photo Credit: Investopedia / Julie Bang

Amazon's second-quarter earnings report left investors feeling a bit blue. The company fell short of revenue projections and offered weaker-than-expected guidance. However, analysts are optimistic about Amazon Web Services' (AWS) future growth potential and improvements in its retail business. 

While consumers may be tightening their purse strings and seeking out bargains, AWS could continue to drive growth with its cloud and AI services. With a flurry of new features being released, AWS is poised to soar in the second half of 2024. 

Learn more here…

Top Retail and E-commerce Stories

Bricks and Clicks: How Storefront Locations Are Fueled by Ecommerce

Who said that traditional storefronts and e-commerce can't go together? In fact, the merging of these platforms has become a necessity for retailers to thrive in today's competitive market. 

By leveraging digital clienteling tools, retailers can create personalized one-on-one shopping experiences for customers online that transfer to in-store, leading to 40% more revenue. Additionally, the use of buying online and picking up in-store (BOPIS) prompts 67% of BOPIS users to make additional purchases while picking up their original order in-store. 

More of this story here…

Together With

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It gets even better - Insense can also provide you with a dedicated platform manager to scale your UGC production and influencer campaigns, saving 40+ hours each month.

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New Scam Alert: Scammers Using Fake Ads to Target Unsuspecting Users

Scammers are always finding new ways to target unsuspecting victims, and the latest tactic involves fake Facebook ads leading to fraudulent websites. With over 600 websites involved in the ERIAKOS e-commerce scam, users are at risk of having their personal and financial information compromised. 

From Chinese merchant accounts to mobile-only access, these scammers are going to great lengths to avoid detection. These websites, accessible only through mobile devices, are cleverly disguised as popular e-commerce platforms and products. But that's not all - attackers are also leveraging fake Facebook comments to lure unsuspecting victims into their trap. 

More of this story here…

This Week's Featured Article

SEO Your Way to E-commerce Success: 10 Proven Hacks for Category Pages

Optimizing your category pages for SEO is crucial in driving traffic and increasing sales. From conducting thorough keyword research to ensuring your page loads quickly, there are various strategies you can implement to make your category pages stand out.  In this expertly written article,  we've broken down ten powerful techniques that will take your category pages to the next level. Watch your category pages soar to the top of search engine results as you implement expert tips from our extensive guide!

A Little More

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• Temu outscores Shien in this European country
• E-commerce continues to fuel-air cargo

QUICK TIP

Try this. Incorporate Hick’s Law! This means providing fewer options to users on your website. Why? The amount of options increases the mental work your customer needs to do in order to take action.

FUN FACT

Around 2.77 Billion People Expected to Shop Online by 2025.

LISTEN UP