Staying ahead of the curve is the key to success. Check out the top e-commerce stories this week.
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You'll find everything you need, from the hottest stories happening now to the best insider tricks, all in this newsletter. Here are the biggest things you need to know this week:
Amazon's introduction of unlimited grocery deliveries, putting pressure on other grocery delivery services.
TikTok's potential demise, Biden threatens the app's existence in the USA over data concerns with China.
Meta’s disappointing ad abilities and how “Advantage Plus” is causing marketers to move away from the platform.
8 ways AI can skyrocket your profit and sales, and everything you need to know to implement these changes.
The Amazon Corner
Prime Pantry: Amazon Introduces Monthly Grocery Subscriptions
Amazon has recently launched a new monthly grocery subscription service for its Prime members, allowing them to receive regular deliveries of their favorite groceries. With the convenience and cost-effectiveness of this new service, Amazon is once again disrupting the retail landscape and cementing its position as a leader in the industry.
Members of the Prime program and EBT recipients can order groceries over $35 without restrictions. Subscribers can also order groceries from Cardenas Market, Save Mart, Bartell Drugs, Rite Aid, Pet Food Express, Mission Wine & Spirits, and others, depending on where they live.
Time is Ticking: TikTok Faces Potential Ban by Biden
In a move that will have major implications for the tech world, President Joe Biden is set to sign a bill into law that will either ban popular video-sharing app TikTok or force its parent company, ByteDance, to divest its US operations.
The decision comes after months of debate and allegations from lawmakers that TikTok poses a national security threat due to its ties to the Chinese government.
The ban or divestment will be a blow to TikTok's huge user base and the future of social media as we know it, but could also have far-reaching consequences for US-China relations and global tech competition.
Meta's Advantage Plus: Advantage… or Disadvantage?
Image Credit: Cath Virginia / The Verge
Despite facing a decline in ad revenue due to Apple's privacy changes, Meta's Advantage Plus tool has emerged as a promising solution for advertisers. However, not all marketers have seen favorable results, as glitches and inefficiencies in automated advertising lead to increased costs for brands.
Regardless, Meta's ad revenue continues to rise, showcasing the company's dominance in the digital advertising market. Overall, while some challenges remain, it appears that Meta's AI-driven ad solutions are here to stay and will continue to play a major role in the future of online advertising.
8 Ways Your E-commerce Profits and Sales Can Benefit From AI
From personalized product recommendations to chatbots for customer service, AI technology offers a more efficient and personalized experience for consumers. In this article, we highlight exactly how AI can increase e-commerce sales and profits, from optimizing pricing strategies to streamlining supply chain management. With the power of AI, businesses can not only improve their bottom line but also enhance the overall shopping experience for their customers- learn all about it here in our article!
Try this. Use interactive site search. Boost your user experience and conversions by leveraging interactive site search to make navigation easier and more straightforward.
FUN FACT
Did you know conversion rates are 3x higher for e-commerce sites that load in 1 second?
LISTEN UP
Why fight in a gold rush when you can sell pickaxes instead? That’s exactly what our next guest did. On this 131st episode of the E-Comm Show, Andrew Maff interviews Ruslan Leteyski, CEO of Zipchat AI. Starting as a product designer and struggling to build his own e-commerce brand, Ruslan decided to lean on his strengths and create AI solutions for sellers instead.
Ruslan dives into the power of AI and the success it’s brought his companies, providing a true testament to the lucrative opportunities within the AI market. But in a market so overwhelming, where do you start? As demonstrated by Zipchat AI, it all starts with listening to the market’s wants and needs.
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