Shopify goes shopping, retail in the metaverse, Victoria's Secret hooks up with Amazon, and TikTok takes over .........................................................
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Not quite...but we're getting close! 🙌 And as we do every Friday, we're sharing the top retail and e-commerce stories from the past week.
It was a pretty big week for news, so let's get started! 💪
41% of consumers want to shop in virtual worlds
The United States Postal Service is rolling out an e-commerce-focused shipping service
Shopify acquires Deliverr, changing the game for sellers and consumers
In its first-ever wholesale test, Victoria's Secret is bringing its beauty business to Amazon
Top Retail and E-commerce Stories
Retail in the Metaverse: Ready or Not?
Ready Player One? The internet has a new obsession, the metaverse. And it could be the next big thing for retail.
In a recent study, conducted by CommerceNext, Bizrate, and The Commerce Experience Collective, found that 41% of consumers said they want to shop in a virtual world.
Here's what else they discovered:
43% of online consumers buy products from social media promotions
19% of purchased products were seen on TikTok, Instagram, or Talkshop Live
USPS Wants a Piece of the Pie: USPS Rolls Out E-Commerce Shipping Service
The United States Postal Service is getting into the e-commerce game. The United States Postal Service recently announced the expansion of a new shipping service that is specifically designed for e-commerce businesses.
USPS Connect, first launched in 2021 in Texas, is designed to streamline rates and shipping processes for online marketplaces. The new program includes an accelerated agreement procedure, postage software integration, and special perks for sellers.
Achievement Unlocked: Shopify + Deliverr = Greater Control for Sellers
Yeet! Yeet! Shopify levels up with the $2.1B acquisition of Deliverr, a leading fulfillment technology provider, which delivers over a million orders per month for merchants big and small.
What does this mean for sellers? According to Shopify, sellers will now have access to easy fulfillment solutions such as simplified inventory management, including a single place for merchants to ship inventory.
Other services include demand-driven inventory placement, reliable two-day and next-day delivery, along with flexible, independent logistics services such as storage, freight, inventory prep, and return management.
The Amazon Corner
It's Prime Time: VS Is Bringing Its Beauty Business to Amazon
Victoria's Secret is taking a dip in the wholesale pool. The company, which is owned by L Brands, is partnering with Amazon to sell its beauty products on the platform. This is the first time thatVictoria's Secrethas sold its products through a wholesale channel.
With the Amazon debut, approximately 120 distinct items, including branded fragrances, lotions, body scrubs, and body washes will be available on a new Victoria's Secret "storefront" on Amazon. According to Greg Unis, CEO of Victoria's Secret's beauty business, the goal will be to expand the product line over time based on what consumers want.
On the other hand, companies such as Nike and Ralph Lauren that have heavily invested in wholesale are attempting to scale back in order to regain control over pricing and earnings. However, it appears that some wholesale is preferable to no wholesale at all.
TikTokoutkicks Instagram as the top app world wide
With new streaming technology integrations,Amazonaims to attract businesses
From Teslas to Tweets: Musk expected to be temporary CEO of Twitter
FUN FACT
Using conversational marketing, around 50% of consumers report they would buy something from a chatbot on a website.
QUICK TIP
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TWEET TWEET
“You have to be burning with an idea, or a problem, or a wrong that you want to right. If you’re not passionate enough from the start, you’ll never stick it out.” — Steve Jobs
On this 31st episode of The E-Comm Show, our host and BlueTuskr CEO Andrew Maff is with Emily and Melissa of Fish Fixe, a seafood delivery company helping people to have an easier and more convenient way to store, prepare, ship, and cook their favorite seafood.
Listen to Emily and Melissa as they share their seafood journey from moms looking for an easier way to get seafood, to a multi-million dollar business reeling in both customers and the likes of Shark Tank investor and entrepreneur, Lori Greiner.
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