This week's e-commerce news should be on your radar...

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Keeping track of everything in the e-commerce world can be difficult. Making sure you're at the top of your marketing game is what gets us up in the morning, so here’s everything we’ve gathered just for you:

• Amazon’s future is looking bright, with a fresh new report by analysts covering their past, current, and predicted wins.
• Google and Lowes join forces to expand their presence on and offline by utilizing customer data.
• Latin America's steady growth in e-commerce and what this means for the continent’s online future.
• Everything you need to know about heatmaps and how to start leveraging them for your business right now.

The Amazon Corner

Win After Win: Amazon’s Impressive Winning Streak

Amazon appears to be thriving amidst the chaos created by the global pandemic. The e-commerce giant has consistently reported impressive earnings even during these uncertain times, and according to analysts, this trend is set to continue.

Longer-term, it's noted the ads business at Amazon is well positioned to sustain above-market growth for several years, driven by the company’s massive e-commerce platform and its investments in ad tools to provide marketers with superior ROAS driven by its expertise in leveraging ML to measure and place ads.

Learn more here…

Top Retail and E-commerce Stories

Better Together: Google and Lowes Join Forces

Google and Lowes have come to a partnership, and this strategic partnership aims to enhance customer experiences and boost sales. The collaboration between Google and the home improvement retailer Lowe's seeks to utilize Google's retail media solutions.  The solution will allow Lowe's to better target advertising and product recommendations to potential customers based on their online behavior.

With increasing competition in the e-commerce space, retailers are looking for ways to stand out and engage with customers more effectively. It's clear that this partnership is a testament to the growing importance of targeted advertising and personalization in the retail industry.

More of this story here…

“Arriba”: Latin America E-commerce On the Rise

Latin America's e-commerce market has been growing steadily in recent years despite a slower start compared to other regions. One key driver is the increasing adoption of mobile devices and internet connectivity across the region, which has helped to expand online shopping opportunities for consumers.

However, there are still challenges facing e-commerce in Latin America, including infrastructure limitations and a lack of trust among some consumers in online purchasing.  As more companies invest in developing their online presence and improving customer experience, we can expect to see further expansion and success in this market.

More of this story here…

This Week's Featured Article

Heatmaps for E-Commerce: Everything You Need To Know

Heatmaps are a powerful tool that can help online sellers improve user experience and increase sales. By providing a visual representation of the most clicked areas on a website, heatmaps offer valuable insights into customer behavior and preferences. In this article, we empower readers on how to leverage heatmaps to identify and fix problem areas on their website, understand customer engagement with different elements, and make data-driven decisions to optimize their user experience. If you're looking to take your knowledge up another level- everything you need to know is right here in this article.

A Little More

• Low prices lure Chinese ecommerce groups into South Korea
• Lululemon, Guess, and Lululemon earnings recap
• Chewy is opening physical stores -- but they're not what you'd expect

QUICK TIP

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FUN FACT

Global retail e-commerce sales are expected to generate more than $4 trillion in revenue by 2024!

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