Welcome back to another issue of Click & Conversion. Ready to dive into this week’s hottest trends and updates?
February 28, 2024
Here's what we got for you this week:
Amazon’s transparency update and the pressure that caused them to introduce it.
How E-commerce and retail work against each other, from low stock to increased fulfillment costs.
Suspected USPS increase, while not official, here is everything online sellers need to know.
Optimizing your Shopify SEO by updating your URLS, everything you need to know in our new article.
The Amazon Corner
Transparency and Bottom Lines: Amazon and YouTube Shake Things Up
In an effort to improve transparency and brand safety, Amazon is updating its ad offering's tools, including new page-level reporting and third-party integrations. This comes after facing criticism over problematic content on its demand-side platform. In addition, the company is testing a new search feature that redirects users to brands' websites.
But it's not just Amazon making moves - YouTube is also introducing a lower-priced, ad-free subscription tier that could have implications for how creators make money on the platform.
The Hidden Cost: How E-commerce is Impacting In-Store Availability and Profitability
With more and more customers turning to online shopping, retailers are struggling to maintain a diverse and well-stocked inventory in their physical stores.This can be frustrating for shoppers who prefer to browse and try on items in person, leading to missed sales opportunities.
On average, only 9% of women's clothing assortment is available in physical stores for retailers, with department stores at 7% and mass merchants at just 2%. This disparity not only affects customers' satisfaction but also impacts retailers' profits as it costs more to fulfill orders from online sales than in-store purchases.
USPS Allegedly Plotting Double-Digit Rate Hike: What's Next for Online Sellers
The USPS Board of Governors is allegedly planning to implement an unprecedented 11.5% rate hike in July,according to advocacy group Keep US Posted. This news comes amidst reports that President Trump may seize control of the Postal Service and place it under the Commerce Department.
With Postmaster General DeJoy stepping down and rumors of a possible takeover by the president, online sellers are left wondering about the stability and reliability of the USPS - a crucial aspect in their businesses' success.
One Surprising Way to Boost Your Shopify Store's SEO: Optimizing URLs
Are you looking to boost your Shopify store's visibility and attract more customers? One key strategy for success is optimizing your URL structure. While overlooked by many, a well-structured, SEO-friendly URL can significantly impact your store's search engine rankings and user experience. In this article, we've covered everything you need to know about optimizing Shopify URLs, from the basics of URL structure to tools for managing and analyzing them. With expert guidance from BlueTuskr, you can turn your Shopify store into an SEO powerhouse. So what are you waiting for? Check out our article to learn how to take your Shopify store to the next level!
Better prices elsewhere lead 26% of shoppers to abandon their online carts...
Quick Tip💡
Try this!Segment your audience. In order to effectively market your products and services, it's important to tailor your messaging accordingly. Use tools like Google Analytics or Facebook Audience Insights to segment your audience based on demographics, interests, and more.
Listen Up👂
Looking to elevate your brand's presence on Amazon? Who better to learn from than ex-Amazon professionals themselves? On this 172nd episode of the E-Comm Show, Andrew Maff interviews Clint George and Colleen Caso, Founder and Vice President of Brand Focus Digital. Together we pull the curtain back on what selling on Amazon successfully looks like.
From the right way to navigating competition to handling 1P (first party) and 3P (third party) sellers, Clint George and Colleen Caso share their expertise on all things Amazon. By the end of this episode, you'll know the must-ask questions to ask when evaluating the landscape and a few key tools that every digital marketer can leverage. Trust us, you don't want to miss out on this valuable conversation.
Watch the full episode below, or visit TheEcommShow.com for more.
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