Welcome back to another week of Click & Conversion, where we dive deep into all things e-commerce.
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In this week’s issue, we got some super fresh news for you:
Amazon's newest experiment and why it has sellers concerned about their conversions.
A big Google glitch, affecting advertisers and users alike- yet with no real explanation from Google.
The future of e-commerce packaging and the top industries that drive it.
Why you need to implement SEO, all the top reasons professionals should know.
The Amazon Corner
Ratings Roulette: Amazon's Latest Experiment
Amazon is continuously improving and testing new features within its online shopping experience,with a recent focus on making it easier for customers to browse and purchase products. A small number of customers and sellers have noticed that the star rating and review count have been removed from the search results page, but Amazon assures that this is just a limited test.
The change means that shoppers will now need to click on individual product pages in order to see this information, but it hasn't been confirmed how long these tests will last or what the results have shown so far. Despite any potential concerns, Amazon has clarified that all product details, including ratings and reviews, will still be available for customers to view.
Lost in Translation: Google's Glitch Causes Frustration
Google's recent glitch, which caused ads to show products from other merchants' accounts, has sparked frustration and distrust among advertisers. Prominent voices in the digital advertising space have criticized Google's vague communication and inconsistent handling of compensation for affected accounts.
Advertisers are calling for more transparency and detailed impact reports from Google in order to rebuild trust. As the company faces scrutiny over various issues, clear and timely communication will be essential in maintaining a strong relationship with advertisers.
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Packaging for Profits: The Future of E-commerce Packaging
The global e-commerce packaging market is projected to reach a value of $124.9 billion by 2029,growing at a CAGR of 10%. This growth is driven by the increasing popularity and accessibility of online shopping, as well as advancements in technology. However, challenges such as proper recycling infrastructure still hinder the market's potential.
Among the different types of packaging products, mailers and paper & paperboards hold significant market shares. Moreover, the electronics segment is the largest application for e-commerce packaging due to the high value and fragility of electronic products.
In today's competitive e-commerce landscape, having a strong online presence is crucial for success.One of the most effective ways to achieve this is through SEO optimization.
By implementing SEO strategies, you can increase your website's visibility, attract targeted traffic, and improve user experience. In this article, we've discussed seven key benefits of SEO for e-commerce businesses you need to know. From driving targeted traffic and improving user experience to building credibility and gaining insights into customer behavior, this article has all the information you need to get thrive with SEO.
Try This.Sell product bundles! Bundles are sets of two or more related products offered at a discount. Bundles can increase your average order value, clear out old inventory, and make your products more visible.
FUN FACT
Digital wallets are expected to dominate 54% of global e-commerce payments by 2026!
LISTEN UP
While consumers only see the finished product, most don't know the amount of rigorous testing... or lack of that many beauty tools go through. On this 147th episode of the E-Comm Show, Andrew Maff interviews David Bean, CEO of NIRA.After years of rigorous testing, FDA clearance, and now an ocean of raving testimonials NIRA has proven to be the real deal in the world of beauty tools.
In this episode, David Bean pulls the curtain back on the challenges faced by e-commerce beauty companies and the importance of separating the real from the fake, especially when it comes to beauty tools. From UGC content to credibility we cover it all! Through his commitment to education and the highest standard of testing, David has been able to skyrocket NIRA to be the first laser tool of its kind... and he can show you can too.
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