In this week’s newsletter, we got everything you need to know:
Amazon and GrubHub's new partnership adds just that much more value to Prime members.
Instagram's unskippable ads and the inevitable backlash from users who question if the platform has gone too far.
Google’s SEO playbook revealedeverything SEO experts and businesses need to know to win at SEO.
The power of SEO audits and 9 actionable benefits outlined in our comprehensive article.
The Amazon Corner
Prime and Dine: Amazon and GrubHub Join Forces
Photo Credit: Brett Hondow via Shutterstock.
Amazon and GrubHub have teamed up to satisfy your food cravings in the most convenient way possible. With Amazon's vast delivery network and GrubHub's extensive restaurant options, you can now enjoy a delicious meal from your favorite local spot without leaving your couch.
Regularly GrubHub+ memberships cost $120 per year, but with this new partnership, Prime members can have access to GrubHub+ with their Prime memberships. This is just another example of how Amazon continues to innovate and elevate all it's service offerings.
Nowadays, it seems like there's no escaping ads on social media platforms, and Instagram is no exception. But with the recent announcement of unskippable ads, users have even more reason to groan as they scroll through their feeds.
While this decision may bring in more revenue for Instagram, it also raises questions about the platform's priorities and impact on user experience. Will users become even more frustrated and turn away from the app? Or will businesses benefit from increased exposure to a captive audience? Only time will tell, but one thing is for sure - these unskippable ads are definitely causing a stir.
Ever wondered how Google's mysterious search ranking algorithm works? A recent document leak has shed light on the inner workings of Google's search engine, giving us a glimpse into the factors that determine which websites appear at the top of our search results.
From user experience to content relevancy, this article breaks down the key elements that can make or break a website's search ranking. Moreover, it examines the impact of various Google updates and how they have evolved over time. Whether you're a website owner or just curious about the world of SEO, these insights are profound.
SEO audits are like regular check-ups for your website's performance on search engines. Just as you visit the doctor to stay healthy, conducting a weekly SEO audit is essential to maintain your website's health in the dynamic online world. In this article, we delve into the importance of running a weekly SEO audit and how it can help you stay ahead of the competition. From identifying and fixing technical issues to optimizing content for keywords, we cover everything you need to know about keeping your website in top shape for searchengine success.
Try this. Add more urgency to the buying process. Leverage tools like countdown timers, limited-time discounts, or limited-supply products to spark urgency during campaigns and sales initiatives.
FUN FACT
69% of young adults discover products via social media.
LISTEN UP
Even though paid UGC content is common in the beauty industry, mastering 100% unpaid UGC content and exposure is the key to showcasing your quality. On this 136th episode of the E-Comm Show, Andrew Maff interviews David Dunne, CEO of Koh Gen Do. From Marvel to Netflix, Koh Gen Do is used on film sets across Hollywood and stands out through its quality you don’t just hear about, but can see in action.
While one of the key components to Koh Gen Do’s success is organic UGC content, David also explains the importance of being where your customers are. With over 7 different marketing channels David talks about how Koh Gen Do approaches their multifaceted marketing approach without putting too many eggs in one basket. This episode is filled with expert advice you won't want to miss…
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