We are back with more e-commerce news this week!

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We're back with another newsletter to keep you up-to-date on everything e-commerce! Here are some highlights from this week:

• Amazon's introduction of Amazon Live opening the door to a whole new kind of shopping experience.
• The major boost in retail sales, largely thanks to e-commerce.
• Google’s new location data measures and what this means for advertisers and users alike.
• Boost your off-page SEO, everything you need to know about tapping into the potential of off-page SEO.

The Amazon Corner

Introducing Amazon Live: The Future of Shopping

Image source: Courtesy of Amazon

Amazon Live launched a shoppable, free ad-supported channel (FAST) on Prime Video and its Freevee ad-supported video-on-demand (AVOD) service, as stated in a recent company announcement. This innovative channel enables U.S. consumers to browse, shop, and interact with the content directly from their TV screens using their mobile devices, thanks to Amazon's "shop the show" technology.

It features round-the-clock programming that includes content from celebrities, creators, and brands such as Lala Kent from "Vanderpump Rules", Tastemade, and The Bump. Additionally, this move, aimed at enhancing Amazon's advertising business, will introduce a new original show with Paige DeSorbo of "Giggly Squad" in June.

Learn more here…

Top Retail and E-commerce Stories

Coming Back Strong: E-comm's Role in Boosting Retail

The U.S. retail sector is making a major comeback, and e-commerce is playing a key role in driving sales to new heights. With online retail sales growing 2.7% sequentially in March and projected to exceed $6 trillion globally by the end of this year, it's clear that the pandemic has shifted consumer behavior towards remote shopping for good.

In fact, e-commerce sales in the United States have already surpassed $1 trillion, and experts predict this figure will continue to rise steadily over the next few years.  As more and more companies embrace e-commerce, the market is poised to exceed $7.9 trillion by 2027.

More of this story here…

Google Draws the Line: New Implications on Location Data

Google’s development of a two-hop proxy for Chrome users has major implications for advertisers, including limited options for location targeting and the inability to differentiate between genuine and bot traffic. This move also gives Google a monopoly on valuable location data, potentially eliminating competition in the search ads space.

While user data may be protected from advertisers, it is not safeguarded from Google itself, raising concerns about data privacy. For advertisers and users alike, understanding the details of this new development is crucial in navigating the ever-changing landscape of online advertising and data privacy.

More of this story here…

This Week's Featured Article

The Untapped Potential of Off-Page SEO: What You Need to Know

Don't overlook the power of off-page SEO in enhancing your digital presence and attracting more customers to your brand. If you want to stay ahead of the game and stand out from your competitors, it's time to dive into the world of off-page SEO and reap its benefits for your e-commerce business.

In this article, we've outlined the key elements of off-page SEO and provided practical tips for utilizing them effectively. From building relationships and securing backlinks to utilizing social media platforms and managing online reputation... we cover it all. This article is jam-packed with actionable insights you can implement today to increase your off-page SEO.

A Little More

• TikTok ban-or-divest bill set to be signed by Biden into law
• Growth in e-commerce resale is slower than expected
• Grocery shoppers are looking for more accessible options online

QUICK TIP

Try this. Get creative with product recommendations! Increase Average Order Value (AOV) and the user experience by providing additional products in the form of an upsell or cross-sell. 

FUN FACT

69% of young adults discover products via social media.

LISTEN UP