It's another week of Click & Conversion where we discuss the latest in e-commerce news.
There
You're going to love this week's news:
Amazon’s Prime Big Deal Days and what to expect as a consumer and marketer.
Google’s continuing antitrust lawsuit, where it’s expected to lead, and what that means for advertisers.
Retailers struggling with returns and how e-commerce has played a role in this dilemma.
How to attract organic leads so you don't have to rely 100% on paid ads.
The Amazon Corner
Countdown to Savings: Amazon's Prime Big Deal Days Just 3 Days Away
The highly anticipated Amazon Prime Big Deal Days event is just three days away,and shoppers are eagerly waiting to take advantage of the exclusive offers and steep discounts. With numerous perks for Prime members and tempting deals for non-members, this sale is a must-watch for both marketers and shoppers alike.
As a marketer, this event presents a unique opportunity to not only score some bargains for personal use but also to stay ahead of the game in terms of holiday shopping trends. For marketers, it'll also be valuable to keep an eye out for potential new trends and popular products that could be leveraged in upcoming marketing campaigns.
The Google Effect: The Truth Behind Online Ad Monopoly
The ongoing antitrust case against Google by the US government has shed light on the company's dominant position in the digital advertising market.While Google argues that it faces competition from other platforms like Facebook and TikTok, evidence presented in court reveals the extent of Google's control over online ads.
The company's end-to-end ad tech stack and algorithms make it easier to increase user trust and prevent fraudulent activities but also raise concerns about data privacy. Understanding this landscape is crucial for staying relevant in an ever-changing industry where advertisers can easily shift their spending between different platforms. However, it also highlights the need for fair competition and innovation to benefit both marketers and consumers alike.
Is your business protected against fraud for this BFCM? BFCM is the peak season for DTC brands. Unfortunately, it's also the peak season for fraudsters. Many DTC merchants prioritize BFCM conversion strategies but neglect fraud protection, leaving their businesses vulnerable.
Mastercard reported a 35% increase in eCommerce fraud during last year's BFCM period and a total yearly loss of $48 billion. Don't underestimate the importance of fraud prevention; download "The Ultimate Fraud Prevention Checklist for BFCM" to ensure your business is primed to protect its bottom-line profit.
The Return Dilemma: Balancing Demands with Profitability
The rise of e-commerce has brought about a surge in product returns,posing challenges for retailers who strive to meet consumer expectations and maintain profitability. With the increase in practices such as "refund fraud" and concerns over environmental impact, retailers are implementing stricter return policies and technologies.
However, these changes must also consider the importance of free returns and immediate refunds for consumers, which can affect future purchases. This shift not only impacts profitability but also has implications for sustainability strategies, potentially reshaping consumer behavior as a whole.
In the competitive world of e-commerce, having a strong organic lead generation strategy is essential, especially if you don't want to rely on paid advertising. In this article, we'll talk about search engine optimization, high-quality content creation, leveraging social media, implementing referral programs, engaging with influencers and affiliates, and utilizing user-generated content and reviews. With these tactics working together seamlessly, businesses can drive meaningful results and stay ahead of the curve in their industry. If you're looking to improve your e-commerce lead generation, this article is for you!
QUICK TIP Try this! Focus on storytelling. In a sea of advertisements and promotions, people are more likely to connect with a story rather than a sales pitch.
FUN FACT
Nearly half of customer journeys start and end on retailer websites or apps.
LISTEN UP
The biggest decision any business can make is starting- and meaning it. On this 153rd episode of the E-Comm Show, Andrew Maff interviews Doug Smith, founder of True Nutrition. In the space of dietary supplements, there’s no shortage of companies, but there’s a massive difference between the companies that are in it for a quick buck and those who truly care about their customers and the products they offer.
In this episode, Doug dives into the reason why some health supplement brands crash and burn- while others thrive. True Nutrition has established itself as a brand whose key ingredient is thoughtfulness. Thoughtfulness in the ingredients they include, thoughtfulness in their client's unique needs, and thoughtfulness about who they are as a brand… if you're ready to listen in on some amazing insights, sit down and tune into this week's E-Comm Show.
Did someone really cool forward this email to you? Sign up here.
WAIT! If you didn't love this week's Click and Conversion, we're sorry! :( We hope that you'll give us another chance and see what next week brings. But, if you feel you must unsubscribe, you can manage your preferences below to make sure you still get all our other great content!
BlueTuskr, 844 East Street Road, #330, Westtown, Pennsylvania 19395, United States, (610) 753-5722
.jpg?upscale=true&width=1196&upscale=true&name=anirudh-wKeZstqxKTQ-unsplash%20(1).jpg)
%20(1).jpg?upscale=true&width=1196&upscale=true&name=laptop-beauty-or-woman-online-shopping-with-credi-2023-11-27-05-05-50-utc%20(1)%20(1).jpg)
-3.gif?upscale=true&width=300&upscale=true&name=giphy%20(1)-3.gif)
