Both social and selling platforms faced with expansion challenges while some are getting tech upgrades ..................................................... .......................................................................................................................................................................................................................
While the other side of the world is celebrating 11-11 or the so-called, "Singles Day"-- the biggest online shopping day in Asia--in the US, retailers are preparing for the holiday season and tweaking their e-commerce strategies.
Here are some top retail and e-commerce stories making headlines this week:
More than 11,000 Meta employees are being laid off.
Etsy unveils image search feature.
TikTok overhauls US businesses following an advertising slump.
Snapchat partners with Amazon to allow users to shop for eyewear using augmented reality.
Workers who are let go will receive 16 weeks of pay as well as two additional weeks for each year that they worked at the company. Meta will also cover health insurance costs for half a year.
Etsy's Search Page Gets a Makeover: Etsy Launches New Image Search Function
Courtesy of Etsy
Search on Etsy just got a whole lot better- and more visual. According to a post by company product lead Han Cho on Thursday, in order to make it easier for shoppers to find what they want,Etsy is rolling out a new visual image search function to locate similar products. The update will first be available to iOS users.
Consumers can access the image search function by tapping the camera icon in the search bar in the Etsy mobile app. From there, shoppers can upload or take an image to see similar items available on the e-commerce marketplace.
Advertising Slump: TikTok Overhauls US Business
Jon Cherry/Getty Images via Getty Images
Time for a revamp! In light of a flagging economy and bleak outlook for digital marketing,TikTok is shaking up its US branch. New features within the platform are expected soon, as well as a bigger push towards in-app shopping.
Although it has been growing rapidly, TikTok is apparently not immune to the decrease in digital advertising that Facebook and Snapchat have been experiencing for the past year.
The Amazon Corner
It's a Snap: Snapchat and Amazon Team Up for AR Eyewear Shopping
Shop for eyeweAR... With today's news, Snap has gained a valuable new partner for itsVirtual Try-On shopping experience that uses augmented reality. Amazon will now let Snapchat users try on different styles of eyewear from various well-known brands.
This partnership is just one of many that have been formed since Snap made its investments in AR shopping. This year, it has rolled out a number of upgrades to better appeal to retailers and brands, including the ability to update product information and pricing in real-time, access better analytics, and easier to create AR Shopping Lenses.
The holidays are just around the corner, but which e-commerce platform are you expecting to get more sales from? We will publish the final results in next week's Click & Conversion newsletter.
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FUN FACT
Nearly half of shoppers (47%) say that Facebook has the biggest influence on their buying decisions.
LISTEN UP
On this 57th episode of The E-Comm Show, our host and BlueTuskr CEO Andrew Maff is with Emil Kristensen, CMO of Drip and co-founder of Sleeknote, which Drip recently acquired. He is also the co-host of the biggest Scandinavian marketing podcast, Marketing Brief, and an international speaker with loads of insights into the marketing world.
Dive into this episode with Andrew and Emil as they talk about how to find your best customers, build and segment your email marketing list, and how to automate, delight, convert, and attract more customers through campaigns and email marketing.
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