If you’re looking for the freshest e-commerce news, you’re in the right place.
There
This week, we’ve got everything you need to know:
Amazon pulls gift cards, and what this has to do with the increase of Amazon gift card scams.
eBay expands shipping to Puerto Rico, all in time with USPS price increases.
Shopify’s stock jumps 11.7%, and what this means for investors now.
The top must-know SEO mistakes to avoid and actionable tips to fortify your SEO efforts.
The Amazon Corner
Gift Cards Gone: Amazon Experiments Pulling Local Store Availability
Amazon is making some changes to how customers can purchase gift cards,starting by pulling them from local stores in New York as an experiment. While some may be disappointed by this change, Amazon assures that gift cards are still available online and at Whole Foods locations.
This sudden change is speculated to be a response to reported cases of "card draining" scams where criminals have been cheating the system. As mentioned, Whole Foods (undoubtedly an affiliate of Amazon) still carries the gift cards and has seen a surge in demand since this news broke.
eBay Goes the Extra Mile: Expands Shipping to Puerto Rico
eBay has exciting news for sellers - they are expanding their eBay International Shipping (EIS) service to include Puerto Rico on July 29, 2024. This means increased sales opportunities and access to a wider audience with the same protections and benefits already in place. Sellers who are currently enrolled in EIS will automatically have their listings displayed to buyers in Puerto Rico, overriding any previous exclusions.
This move also hints at future plans to potentially add Hawaii and Alaska to the EIS program as well. With recent changes proposed by USPS (mentioned in our last C&C issue!) that may impact shipping costs for these areas, eBay's decision comes at a particularly opportune time for sellers.
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Shopify in the Spotlight: 11.7% Increase in Stock
Investors of Shopify (NYSE: SHOP) saw a solid 11.7% increase in its stock in June,thanks to positive economic indicators for the e-commerce industry. While overall retail sales may have been slower than expected, the online sales and non-store retailers categories showed significant growth, benefiting companies like Shopify, whose business model relies heavily on e-commerce spending.
However, the Federal Reserve's decision to maintain interest rates caused some hesitation amongst investors, resulting in the stabilization of bond yields and a slight dip in Shopify's stock price. It seems that Shopify has solidified its position as a top stock pick for those looking to capitalize on the thriving e-commerce sector.
10 E-commerce SEO Mistakes You Can't Afford to Make
E-commerce SEO is crucial for the success of your online business, but avoiding common mistakes can be the difference between success and failure. In this article, we cover ten mistakes to avoid, including neglecting user-centric content, technical SEO, site structure and design, backlink profiles, checkout processes, analytics and competitive analysis, and social media presence. By addressing these areas, you can boost your website's visibility, attract more traffic, increase conversions, and ultimately drive business growth… learn about it all in our article right here!
Try this. Make it easy for your customers to get what they want. The more complicated your e-commerce store is to navigate the more barriers you are creating between them and converting! Consider implementing Conversion Rate Optimization (CRO) best practices.
FUN FACT
There are over 26 million e-commerce stores on the web!
LISTEN UP
If there’s one market that’s saturated- it’s the chocolate space. So how do businesses break through and gain traction? On this 141st episode of the E-Comm Show, Andrew Maff interviews John Down, Chief Chocolate Officer of Christopher Norman.
While anyone can make chocolates, not everyone can have an unwavering commitment to quality. From making chocolates at home to making chocolates for Martha Stewart, Hermès, Kate Spade, and more... Christopher Norman has distinguished itself in the market. An artist at heart John applies the same creativity and passion to his chocolates that he does to his art, and from there… everything just falls into place.
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