TikTok planning to roll out warehouses, sellers slashing prices, and more inside .................................................................................................................. .............................................................................................................................. .............................................................................................................................. .......................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................
With this rollout SMBs will be able to keep an eye on inventory, sales, reporting and more from a central location. In addition, the device's mobility, from its hand-held form to its capacity to take payments via a mobile connection, makes it ideal for small and micro-companies, especially those like vendors at a farmers market who do not have permanent locations.
On a Roll: TikTok Plans to Open New US Warehouses Competing with Amazon and Walmart
Up against Amazon and Walmart. TikTok is planning on opening warehouses in the USin order to be able to compete with retail giants Amazon and Walmart. The move would allow TikTok to store inventory closer to its users and therefore speed up delivery times. At the moment, most of TikTok's merchandise is shipped from China, which can lead to long delivery times.
Recently, TikTok has been on the lookout for candidates that could help expand its "Fulfillment by TikTok Shop" in America. This is to support those using the app who wish to sell items. According to job postings,managing warehousing, delivery and returnsseem to be part of what they're looking for people to do.
The Import Slump: U.S. Retailers are Slashing Prices and Clearing Inventory
As retailers prepare for the holiday season, analysts are keeping a close eye oninventory levels and potential impacts on sales. A slowdown in consumer spending could hurt retailers’ predictions for the season.
The Amazon Corner
Crazy Discounts are Here: Get a Head Start on Your Holiday Shopping with Amazon Prime Day
The two-day "Prime Early Access Sale" is ashopping event for Amazon members that starts on Tuesday. This sale is similar to the Prime Day summer marketing blitz and will compete with early discounts from rival retailers. Inflation and early discounting are expected to have a negative impact on holiday spending throughout the year. Sales of goods bought online in the United States are anticipated to increase at their slowest rate since at least 2015 this year, when they will rise 2.5 percent to $209.7 billion, according to Adobe Analytics.
E-commerce fraudis projected to result in a loss of more than $48 billion worldwide.
QUICK TIP
Try this. Start a video marketing campaign. According to experts, video is predicted to represent 80% of all traffic by the end of this year.
FUN FACT
91% of advertisers deem videos are now important for brands in their marketing strategy.
THIS WEEK'S POLL
With revenge travel and the comeback of brick and mortar stores, let us know how your sales are as we navigate through post-pandemic e-commerce! We will publish the final results in next week's Click & Conversion newsletter.