Welcome to another issue of Click & Conversion!

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The holiday season is here, and the e-commerce world is moving as quickly as Santa's workshop. Don’t worry—we’re here to keep you up to speed.

Here’s what we’ve wrapped up for you this week:

• Amazon workers go on strike, and why the company has little concerns despite the disturbances.
• The record sales numbers from Cyber 5, with some statistics that might surprise you.
• TikTok ban update and why businesses should rethink the importance of diversifying their strategy.
• Set yourself up for a successful Q1, everything you need to know about optimizing your Shopify store.

The Amazon Corner

Amazon’s Holiday Halt: Workers Strike During Busiest Time of Year

Many Amazon employees have chosen to go on strike right before the holidays. By going on strike during these crucial periods, workers hope to put pressure on the company to address their concerns such as improved safety measures.

Despite the pressure, Amazon has shown little concern and assures customers that due to its large network of partners, fulfillment shouldn't be an issue. Nonetheless the strike has caused friction within operations making it harder for those who've chosen not to strike.

Learn more here…

Top Retail and E-commerce Stories

From Turkey to Tech: How the Cyber 5 Broke Sales Records

The Cyber 5, a five-day period starting with Thanksgiving and ending on Cyber Monday, set new records in 2024 for online sales in the United States. Despite economic uncertainty and inflation, consumers showed a strong desire to shop online, with total spending reaching $41.1 billion.

While each day saw growth, Black Friday and Thanksgiving had the biggest increases in sales compared to the previous year. Cyber Monday also lived up to its name by bringing in a record-breaking $13.3 billion in online sales. However, interestingly enough, there was a decrease in the number of people shopping online during this time compared to 2023.

More of this story here…

Together With

FREE Google Ads Audit From BlueTuskr to Scale Q4

TikTok Ban Update: Everything You Need to Know

With its unique focus on short-form videos, TikTok Shop has become a popular avenue for promotion. However, if the supposed ban takes effect, it could mean a shift to other platforms such as YouTube or Facebook Marketplace.

As we wait to see how this unfolds, it serves as a reminder for businesses alike to have a multi-faceted approach when it comes to platforms.  So, while the future of TikTok remains uncertain, its impact on the world of social media retail has been undeniable.

More of this story here…

This Week's Featured Article

Q1 Success Starts Here: Shopify Mobile Optimization

As we enter the first quarter of the new year, it's crucial for e-commerce businesses to put their best foot forward in terms of mobile optimization. With a growing number of consumers using their phones for online shopping, having a mobile-friendly Shopify store is no longer an option – it's a necessity. In this article,  we've discussed several key tips and best practices for optimizing your store for mobile devices, from selecting responsive themes to utilizing apps and prioritizing a mobile-first strategy... it's all right here.

A Little More

• E-Commerce sales at Costco jump by 13% and have investors talking
• 2.6% of Canadian ecommerce transactions were suspected of fraud during Cyber 5
• You can now DoorDash your wedding dress… and more

QUICK TIP
Try this!  If you're a subscription based business before you think about adding more customers into your funnel, first evaluate your churn rate. This ensures every customer you acquire moving forward has an increased lifetime value.

FUN FACT

Global mobile commerce will account for 62% of digital sales by 2027

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