An e-commerce slowdown? Shopify's new app, livestreams that make a killing, and all things that just recently happened in the big world of e-commerce. Details inside .................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................
Results from Alibaba and others suggest that a pull-forward method of recent e-commerce growth is the most likely the cause. It's not entirely good or bad news for small businesses.
E-commerce has certainly moved forward, but we should expect a return to pre-pandemic growth levels as we begin returning to pre-pandemic life.
#LinkInBio: Shopify Launches Its Latest App, Linkpop, Allowing Customers to Make Purchases From Bio Links
No more copy-pasting links! With the introduction of a new tool called "Linkpop" Shopify has entered the "link in bio" market. The new service is designed for creators and allows them to sell items directly from their Linkpop page.
Creators and merchants may include relevant links on the page, as well as create storefronts to sell products immediately on other platforms.
Consumers may now buy items straight from Linkpop by shopping on a Shopify merchant's selection of products rather than having to leave the app they were using.
Merchants can create an account, connect it to their Shopify shop, and start adding shoppable links to their website. They may also include URLs for websites, essays, films, playlists, and other items.
Shoppable links synchronize with a merchant's product catalog to provide all of the information a customer requires before making a purchase.
Content Creators Making Bank: A New Wave of E-commerce is Being Driven by Content Creators
The Next Big Thing In E-Commerce Is Not A Storefront … It's TikTok! While e-commerce has been on the rise for a while now, a new wave of e-commerce is being driven by content creators.
These are people who have built up a following on social media platforms like TikTok, YouTube, and Instagram. And they're using that following to sell products directly to their fans.
This new breed of e-commerce dubbed as "Gen Z's Shopping Network" is combining shopping with live entertainment. In comparison to China's $200 billion market, the US market still has a lot of room for growth at $10 billion.
And it's not just big brands that are getting in on the action. Small businesses and entrepreneurs are also seeing the potential of this new market.
The Amazon Corner
Make Amazon Great Again: American Sellers Gaining Ground on Amazon
Gaining ground, finally! For nearly a year, North American sellers have been gaining market share onAmazon, reversing the multi-year trend of losing to mostly Chinese vendors. Domestic businesses account for half of the top third-party sellers on Amazon's marketplace, up from an all-time low of 48% in November 2020.
For the past sixteen months, U.S.-based vendors have been gaining ground against Chinese competitors due to more lockdowns, supply chain issues, and suspensions than ever before, along with other restrictions such as registration requirements with government agencies and laws regulating how much inventory can be sold per individual vendor account.
A LITTLE MORE
Wixintegrates Amazon Multi-Channel Fulfillment for e-commerce sellers.
Online consumers spend approximately $1,200 and $1,300 per year on items bought over the Internet.
QUICK TIP
Try this. Use your networks to build connections with relevant influencers. Even micro-influencers with smaller followings can be very valuable in promoting your products or services as long as their followers are engaged and interested in what you have to offer.
TWEET TWEET
“You learn more from failure than from success. Don’t let it stop you. Failure builds character.” — Unknown
Here's Twitter's first look before its launch in 2006.
LISTEN UP
On this 25th episode of The E-Comm Show, our host and BlueTuskr CEO Andrew Maff is with Nicole Banks, Chief Pretty Chick in Charge at Shop Pretty Pieces, a 7-figure fashion brand offering chic and vivacious statement pieces for women who aren’t afraid to stand out.
Listen to Nicole as she shares how she was able to pivot her brand during the COVID pandemic, create a community of engaged audience, and use fashion and technology to bring pretty pieces that embody comfort, utility, personality, and style.