We’re back again with the e-commerce news you don’t want to miss!
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Here’s what we have for you this week:
Amazon isn’t backing down to discount competitors, especially as competitors push for local US warehouses.
The 1# payment option when it comes to e-commerce and what the future holds for alternative options.
The e-commerce investment trends for 2024 all outlined in a new comprehensive report.
Everything you need to know about upcoming SEO trends directly from our experts at Bluetuskr.
The Amazon Corner
Battle of the Bargains: Amazon Takes on Discount Competitors
Amazon is taking on popular Chinese discount platforms like TikTok, Shein,and Temu with plans to launch a new shopping channel for affordable clothing and lifestyle products directly from China. This move not only allows Amazon to court the market of younger generations but also targets Chinese sellers and their ad dollars.
However, the discount platforms are not backing down either as they mimic Amazon's supply chain model and establish partnerships and local warehouses in the US. As Prime Day approaches, it will be interesting to see how Amazon balances its focus on rapid delivery with catering to slower delivery preferences in order to compete with these bargain apps.
Plastic is Fantastic: Payment Cards Account for Over 50% of Online Sales
The US e-commerce market is booming, with a 9.8% increase in online purchases in 2023. This trend is expected to continue as more and more consumers are opting for the convenience of shopping online instead of in-store.
Payment cards remain the top choice for e-commerce payments, accounting for over half of all transactions, while alternative payment solutions like PayPal are also gaining popularity, but aren’t the main option. With secure payment options and faster checkout processes, it's no wonder that the US is set to reach a staggering $2.7 trillion in e-commerce sales by 2028.
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A new survey, conducted with over 300 C-level executives and founders highlighted key investment areas.Surprisingly, despite economic uncertainty, a significant 25% of those polled are planning to increase their investment in e-commerce by up to 98% over the next six to 12 months.
Interestingly, issues such as rising shipping costs, inventory management problems, and unauthorized sellers were cited as major impediments to growth by respondents. To combat these issues and boost sales, many executives are planning to invest in areas such as product imagery, influencer marketing, and branding.
The Upcoming SEO Trends Every E-commerce Seller Should Know
Are you an e-commerce seller looking to improve your website's visibility, traffic, and conversions? Our experts got you. In this article, we discuss the top e-commerce SEO strategies, including voice and visual search optimization, local SEO, and continuous monitoring and adjusting. By implementing these tactics and staying ahead of emerging trends with tools, your e-commerce business can reach a wider audience and drive more organic traffic, ultimately increasing sales and success. What are you waiting for?! Check it out here!
Try this. Reward loyal customers! By neglecting your Customer Lifetime Value (CLV) you’re leaving sales on the table. Why? Returning customers are easier (and generally cheaper) to sell than new!
FUN FACT
Alibaba generates over $58B annually in the health and beauty category!
LISTEN UP
Ever wonder why you’ll reach for one beverage brand over another? Why some are all-stars and others struggle? On this 142nd episode of the E-Comm Show, Andrew Maff interviews Chris Gallant, CEO of Chamberlain Coffee. In this episode, we’ll dive into the current landscape of the beverage industry, and discover where digital marketing really makes a difference.
From making sense of attribution when you’re in-store and online, to competing in a saturated industry (hint: take some notes on Chamberlain’s branding) we reveal what most beverage companies miss. If you’re in the beverage industry and want to hear from a seasoned professional who’s worked alongside brands such as Red Bull and Heineken, this one's for you.
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