Amazon Octoberfest! Amazon announced on Tuesday its plans to host a second Prime Day-style event in October, named "Prime Big Deal Days." This strategic move aims to attract shoppers in anticipation of the holiday season. The event will span 19 countries, including the U.S., occurring a mere three months after Amazon's highly successful and record-breaking Prime Day event.
The comeback is Real: Bed Bath & Beyond is Online!
Photo Credit: AP Photo/Paul Sakuma
Bed, bath, & beyond comeback... On Tuesday, Overstock successfully relaunched the Bed Bath & Beyond domain online in the U.S. This came after their acquisition of the intellectual property assets of the bankrupt retail chain for $21.5 million in June.
In late June, Overstock.com, the online retailer, announced its decision to rebrand itself as Bed & Bath & Beyond following the bankruptcy declaration of the latter earlier this year. Although the name change was implemented in Canada on June 29, the company, headquartered in Midvale, Utah, did not provide a specific date for the relaunch in the United States.
Heads Up, E-comm Sellers: Instacart Revolutionizes Retail with New E-Commerce Solutions
Photo Credit: Grocery Dive | Instacart
Talk about upgrades! Instacart has recently unveiled new features for its e-commerce solutions, enhancing the ease with which retailers can customize their online stores and create shoppable campaigns tailored to holidays and other special events. These expanded functionalities simplify the process, empowering retailers to personalize their offerings and deliver a seamless shopping experience.
With the added functionalities, retailers can effortlessly modify or refresh their homepages, create personalized landing pages, and curate engaging shopping experiences using the Instacart Storefront and Storefront Pro features on the platform dashboard.
TikTok: Igniting a Retail Revolution from Entertainment to E-commerce
Photo Credit: Libby Penner via Unsplash
#TikTokMadeMeBuyIt TikTok's evolution from an entertainment-focused platform to one that is now driving a global shift towards e-commerce has solidified its presence in the media and marketing landscape.
Brands now have the option to select and upload a list of products to their TikTok shop. These products can be featured in a creator's content as a Video Shopping Ad (VSA), providing a seamless consumer experience. The creators can showcase a product within their content, while TikTok simultaneously displays a clickable ad featuring the same product. Users can click through to a checkout page, completing the shopping journey. This enhancement enhances the overall quality and effectiveness of shoppable ads on TikTok.
In an ongoing effort to bridge the divide between organic content and performance, TikTok has introduced a range of new features. One of these is the 'comment anchor', which enables creators to include a landing page link within the content at the top of their comment section. This offers the potential for improved lower-funnel performance through organic posting.
Try this. Leverage retargeting campaigns to stay top of mind with customers that are engaged and interested in your products. Retargeting allows you to serve ads to people who have recently visited your website or app, encouraging them to complete the purchase if they haven't already done so.
FUN FACT
The typical financial loss resulting from an e-commerce scam amounts to $96 on average.
LISTEN UP
If you’re selling on Amazon, reviews are your lifeblood. On this 97th episode of The E-Comm Show, Andrew chats with Shane Barker, founder & CEO of TraceFuse, about how Amazon ranks and categorizes reviews, how to increase your ratings, and how to conquer the Amazon reviews jungle. Don’t miss this episode for insights into how you can make the most of your Amazon reviews! Tune in to learn more about TraceFuse, Amazon’s algorithm and review system, and how to optimize your reviews for maximum traction on the platform.
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