Knowledge is truly power. Once again, we're back to helping you learn about e-commerce... one newsletter at a time!

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From the hottest stories happening now to insider tricks, we've got you covered. We've got a lot in store for you this week:

• Amazon’s new pharmacy model and how it’s revolutionizing the pharmaceutical industry with quick deliveries.
• B2B e-commerce in Europe and the numbers every professional needs to know.
• A look behind the scenes of successful e-commerce companies and the tactics that are really pushing the needle.
• Everything about B2B content marketing you need to know, from influencers to website design.

The Amazon Corner

Medication on Demand: Introducing Amazon Pharmacy

As if being the largest online retailer and ranking as one of the top global marketplaces wasn't enough, Amazon is now revolutionizing prescription fulfillment with its e-bikes, electric vans, and even drones in some areas. With these advancements, Amazon is revolutionizing pharmaceutical delivery and providing a faster, more convenient option for customers in need of medication.  

And don't worry, pharmacists aren't being replaced by robots just yet - they'll still be there to make sure your orders are accurate before sending them off for delivery. Kelvin Downes, director of fulfillment at Amazon Pharmacy, confirms, "Rather than doing duplicative work, pharmacists can use the skills they went to school for to deliver better patient experiences.”

Learn more here…

Top Retail and E-commerce Stories

B2B Across The Seas: What’s Going On?

Did you know that B2B e-commerce in Europe is a whopping $1.5 trillion industry? However, there is one catch - B2B e-commerce remains largely domestic. Nowadays, B2C buyers are more likely to use sites available in multiple languages, located outside their country, and offering international shipping.

Most B2B sites, however, are only available to buyers within the same country. On top of that, only 57% of the top 20 e-commerce sites in Germany, France, the UK, Netherlands, and Sweden offer B2B services.

More of this story here…

Sink or Swim: The Key to Swimming in E-commerce

In the ever-changing world of B2B sales, companies must adapt to stay competitive. According to McKinsey's research, the most successful players are utilizing omnichannel sales teams, advanced technology and automation, hyper-personalization, tailored strategies for third-party marketplaces, and excellence in e-commerce across all channels.

In other words, allowing customers to seamlessly move between channels without losing context or repeating information. Automation is key to this pursuit of success, with more than 30% of sales tasks partially automatable, leading to increased revenue and customer satisfaction.

More of this story here…

This Week's Featured Article

B2B Content Marketing: What You Need to Know

In today's fast-paced world, B2B content marketing has become a crucial tool for businesses to stand out in the market. But creating engaging content is no easy feat – it requires strategic thinking and careful planning. From choosing the right format and tone of voice and utilizing influencers to ramping up your website design, there are various factors that can make or break your content marketing success. In this article, we'll dive into how to create compelling content that resonates with decision-makers and ultimately drives business growth.

A Little More

• A new contract with UPS replaces FedEx with USPS
• Are we seeing the end of luxury e-commerce?
• Third-party e-commerce return rates at Walmart are expected to rise

QUICK TIP

Try this. Optimize your website for mobile users. In 2023, there were 313% more mobile visitors than desktop to e-commerce stores. However, mobile visitors had a higher bounce rate. 

FUN FACT

The United States e-commerce market has an average return rate of 16.5%

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