You're going like what you read (about e-commerce), we guarantee it...........................................................................................................................
Is it possible our first edition of C&C is our best ever? Stay tuned.
If you liked Fridays before, this newsletter will make you like it even more.
So much going on this week...
Influencers, looks like we're stuck with 'em.
It's almost 11.11, make a wish.
Pinterest made you pin it, now you can watch it
Save the supply chain drama for yo' mama
We're knee-deep in Q4, so we're going to keep the mood light this week and hopefully make you smile...or rich.
Top Retail and E-commerce Stories
The Future of Online Shopping is Looking Bright, Thanks to Influencers
So much money, you can't stop that... Over $18 billion is sitting on the table, all up for grabs for brands that embrace the Creator Economy.
New research from talent, entertainment, and sports agency UTA backs up another idea. According to the study, with 40 percent of US customers ages 13-54, 65 million individuals are paying creators for interactions through fan clubs and platforms, marketers that partner with talent in the quickly developing direct-to-fan economy will be making it rain.
Alibaba's 11.11 is Here, You Know What That Means!
Morning Brew (who we definitely aren't taking a ton of inspiration from) dove into 11.11, China's biggest shopping day of the year, and Alibaba has some big plans.
With over 290,000 brands and over 14 million discount deals, this year's event kicks off with live streams and preview sales starting now.
Pin It: Watch and Shop from the Comfort of Your Couch! π
Move over QVC, there's a new player in town. Pinterest launched a new live shopping platform called Pinterest TV. The platform will connect brands to customers by leveraging the video-sharing website's power as a social network.
In an effort to make video a core part of the platform, brands will now be able to upload videos of new products and then respond to comments from viewers.
Did you know that the first product ever sold by mail order was a flannel shirt?!
QUICK TIP
Try this. Pricing is something that should be constantly monitored and adjusted. In order to keep up with competitor changes, ensure that your prices are the same across all channels (online & offline) in order to avoid discrepancies when it comes time for returns.
Ebay's old home page - Canadian Mark Fraser purchased the first item that eBay founder Pierre Omidyar listed on the site in 1995 -- a broken laser pointer.
LISTEN UP
On the 5th episode of The E-Comm Show, our host Andrew Maff is with Mikey Moran a serial entrepreneur and the founder and CEO of Private Label, a hair extension, and technology company helping entrepreneurs launch and manage their brands.
They discussed nurturing your brand from starting, managing, and growing. Learn more about how Mikey nurtured his own brand from start and to what it is now.