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Here’s what we have for you this week:
Amazon's new ad service and why this means big profit for the e-commerce giant.
Why everyone is mad at eBay, and what the platform has to say about it.
DHL's profiting on returns and how much returns have grown the transportation sector.
Blending your PPC and SEO strategy, the step by step guide you need for maximum results.
The Amazon Corner
More Real Estate, More Revenue: Amazon's New Ad Service Monetizing Retailer Websites
Amazon has announced a new advertising service for retailers, called Amazon Retail Ad Service,which will allow them to display contextually relevant sponsored products ads on their websites and apps. This move not only provides Amazon with more ad space but also gives retailers the opportunity to monetize their online traffic and enhance the shopping experience for customers.
Unlike Google's AdSense, this program keeps the transaction on the retailer's website, allowing shoppers to complete their purchase there. Additionally, retailers have control over where and how many ads are shown, as well as what happens after a customer clicks on an ad. For advertisers, this expansion means access to a wider audience through "Sponsored products across retailers," with the ads appearing within the retailer's website or app.
Gone in a Click: eBay's Disappearing eBay Links Cause Headaches
The recent removal of the "Sell Similar" and "Edit Listing" links on eBay has caused frustration among sellers,with many reporting a time-consuming workaround to continue their business operations. The lack of communication from eBay, including the absence of the eBay for Business podcast and delayed updates on technical issues, has only added to the difficulty for sellers.
It is unknown if and when this issue will be resolved, leaving sellers feeling unsupported by the platform. Additionally, the lack of acknowledgment from eBay moderators raises concerns about the level of attention being given to seller issues.
The Other Side of the Coin: How DHL is Profiting on Returns
The boom in online shopping has also led to a surge in product returns,creating a lucrative market for transport and delivery companies. DHL's recent acquisition of Inmar Supply Chain Solutions positions them as the largest provider of reverse logistics services in North America, as they aim to capture a bigger share of this growing trend.
With an estimated $890 billion worth of returned goods last year alone, retailers are constantly balancing the cost of loose return policies with the benefits of attracting hesitant buyers. While established players like DHL and UPS are making strategic moves to dominate this market, innovative startups are also on their heels...
The Ultimate Tag Team: How Combining SEO and PPC Can Boost Your Online Sales
Stuck between choosing SEO or PPC for your e-commerce business? Our latest article reveals the power of integrating SEO and PPC strategies for maximum results. From optimizing website content to using targeted keywords in online ads, we explain how SEO and PPC can work together. Whether you're a small business owner or a seasoned marketer, this is a must-read for anyone looking to stay ahead in the ever-changing digital landscape. Check it out here…
QUICK TIP Try this! Ensure you differentiate your brand by highlighting unique selling points and standing out from competitors. Then take this differentiation statement and make it evident in all your messaging from emails to your website.
FUN FACT
75% of female shoppers prefer to use mobile devices to make purchases compared to 63% of men.
LISTEN UP
When you have a product that needs to be experienced, you need trust. So what do you do? Get those with credibility in your market to vouch for you. On this 166th episode of the E-Comm Show, Andrew Maff interviews Zack Nagle, CEO of TRUEFORM. One of the biggest challenges faced by TRUEFORM, de-motorized and curved treadmills, was how to build trust in their unique product.
In this episode, Zack shares how TRUEFORM overcame this challenge by leveraging the power of social proof. By partnering with trusted influencers and creators in their market, they were able to reach a wider audience and establish credibility for their product. If you're struggling to build trust in your niche product, this episode is a must-listen.
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