Your favorite e-commerce newsletter is back...It's Click & Conversion time again!
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Looking to up your e-comm knowledge? Here’s what you need to know:
Amazon and Temu’s back and forth, how these rivals are continuing to compete and benefit buyers.
The truth about AI’s impact on fraud and what merchants need to know to protect themselves.
eBay pushes fees onto buyers, and should US buyers be worried too?
9 reasons why you need an SEO audit and the cutting-edge benefits they’ll bring your business.
The Amazon Corner
Online Shopping Showdown: Amazon vs Temu
The battle for eCommerce dominance continues to intensify, especially as Temu challenges Amazon's position. With Temu building local delivery capabilities and courting American brands and sellers with products stored stateside, Amazon is facing one of its biggest challenges in years.
In response, Amazon has been investing in new search capabilities, leveraging technology like generative artificial intelligence (GenAI) to increase consumer loyalty and spending. On the bright side- the competition between Amazon and Temu is driving innovation and improvements in service, delivery, and product offerings – ultimately benefiting consumers as they have more options for their online shopping needs.
The use of artificial intelligence (AI) in eCommerce has led to a sharp rise in fraud, with the value of fraudulent activity predicted to reach $107 billion by 2029. This growth is largely driven by the increasing sophistication of attacks, such as the use of AI-generated deepfakes to bypass verification systems, combined with rising levels of 'friendly fraud' where customers themselves commit fraud.
To combat this, merchants must also turn to AI and biometric technologies in order to recognize and prevent these fraudulent activities. By incorporating liveness detection into checkout processes, merchants can protect their business and customers from the ever-evolving threat of AI-driven fraud.
Is your business protected against fraud for this BFCM? BFCM is the peak season for DTC brands. Unfortunately, it's also the peak season for fraudsters. Many DTC merchants prioritize BFCM conversion strategies but neglect fraud protection, leaving their businesses vulnerable.
Mastercard reported a 35% increase in eCommerce fraud during last year's BFCM period and a total yearly loss of $48 billion. Don't underestimate the importance of fraud prevention; download "The Ultimate Fraud Prevention Checklist for BFCM" to ensure your business is primed to protect its bottom-line profit.
Fees Flipped: eBay UK to Charge Buyers Instead of Sellers
eBay UK is making big changes in early 2025 by shifting fees onto buyers,following in the footsteps of other online selling platforms. This change could potentially have a major impact on both private and business sellers, with potential increases in advertising costs for visibility.
The CEO has hinted at further enhancements for buyers, leaving readers to speculate on what those may be. It begs the question - will these changes also come to eBay users in the US? Stay tuned for more information during their upcoming earnings call.
Audit, Optimize, and Conquer: 9 SEO Audit Benefits
E-commerce websites rely heavily on their search engine visibility for driving traffic and sales. To ensure your website is performing at its best, conducting regular SEO audits is crucial. These audits involve evaluating technical factors, on-page elements, content quality, backlink profiles, mobile optimization, and competitor analysis. In this article, we'll discuss the importance of keyword optimization, content audits, backlink analysis, and mobile optimization…you don’t want to miss out on this knowledge.
QUICK TIP Try this!Highlight benefits instead of features in your product descriptions. Focus on how those features will benefit the customer. For example, rather than saying "This vacuum has a powerful motor", you could say "Effortlessly clean your floors with our powerful vacuum's strong suction capabilities."
FUN FACT
40% of Gen Z and Millennial shoppers bought 1-3 urgent items in the last six months. In contrast, only 34% Gen x and Boomer reported making 1-2 last-minute purchases.
LISTEN UP
When you're passionate about something, education becomes a byproduct, and conviction is the driving force. On this 154th episode of the E-Comm Show, Andrew Maff interviews Mark Olson, Director of KAOS at MRM (Metabolic Response Modifiers). What started as a successful doctors-only line, quickly gained recognition and demand from retailers and eventually became available to the general public.
In this episode, Mark discusses the journey of MRM Nutrition and how commitment to education has played a crucial role in their success. Unlike other companies that heavily rely on advertising, MRM's growth has been organic, fueled by word of mouth and respect for its formulations and clinical studies. If you're looking to prioritize education in your brand strategy and connect with your consumers on a deeper level- this episode is for you.
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