This week, we're back on our mission to increase your e-commerce knowledge… one newsletter at a time!

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As Q1 starts to come to a wrap this month, you already know that some big news is coming. As companies will soon be releasing their earnings reports, things are getting quite exciting in the world of e-commerce. Let's take a look at some of the top stories making headlines this month.

• A behind-the-scenes view at who’s really driving Amazon's growth, and how much they’re spending.
• A look at Salesforce's massive growth, examining their groundbreaking numbers and contributing factors.
• The e-commerce numbers everyone's been waiting for, everything you need to know about e-commerce sales growth is covered in a new report.
• The top 5 CTA tactics from e-commerce experts you can start implementing right now to increase conversions.

The Amazon Corner

The Amazon Fan Club: Report Reveals Top Spenders 

Photo Credit: SOPA Images/Getty Images

Amazon is the globe's biggest online retailer, yet one question remains: who precisely comprises their customer base? According to a recent report by Business Insider, Amazon's average customer is a white Gen X woman who earns about $60K per year and spends $2,662. Additionally, the average customer makes 72 orders a year at an average cost of $37 each. 

So, what does this mean for e-commerce professionals?  It's clear that Amazon has a strong hold on certain demographics. With these insights, businesses can better target their products and marketing strategies to reach this lucrative audience. With top product purchases ranging from cell phone accessories to medical supplies- Amazon's top customers are ready and willing to spend their hard-earned dollars. 

Learn more here…

Top Retail and E-commerce Stories

Salesforce Skyrockets: What’s Driving Their Growth?

Salesforce continues to be a leading player in the tech industry: with its revenue reaching an impressive $9.29 billion in revenue at the end of Q4. And it's not just Q4… according to CEO Marc Benioff, it's been a great year.  With an 11% growth from 2022-  it's safe to say that Salesforce isn't slowing down anytime soon.

Salesforce's expanding tech stack can be a major contributing factor to this significant growth.  The company began rolling out generative AI technology in 2023, which included tools such as “Page Designer,” a tool that allows retailers to build web pages through text prompts. Still, a question remains… will AI keep driving Salesforce's profits? 

More of this story here…

The Numbers Are in:  Slow and Steady Growth for E-commerce

This Week's Featured Article

The Ultimate CTA Makeover: 5 Easy Tactics You Can Try Right Now

Are you struggling to turn leads into customers on your e-commerce website? Consider giving your call-to-action a makeover. Our article outlines five powerful tactics for optimizing your CTA so you can turn even the coldest of leads into hot conversions. From creating urgency to incorporating powerful visuals, we'll cover it all.  Additionally, we’ll discuss the benefits of A/B testing to not only enhance your CTA but also track its effectiveness. The importance of a strong CTA cannot be overstated in the competitive world of e-commerce, so why wait? Read more to learn how you can take your conversions to the next level.

A Little More

• The Home Depot grows its online sales in Q4, while Lowe's remains flat
• Despite growing same-day services, Target’s online sales in Q4, 2023 decline
• E-commerce giant JD jumps on $3B buyback plan

QUICK TIP

Try this. Incorporate competitor analysis into your marketing plans. Stack your business goals up against your competitors and leverage strategic information from companies within your industry. 

FUN FACT

A recent study revealed that 91% of people want brands to create and share more online video content.