We’re back again this week with another C&C you don’t want to miss…
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This week here is this news everything is talking about:
Amazon'sPrime Day success and how its $14 billion in sales broke records.
Inflation's effect on e-commerce, or lack thereof, we should say, is highlighted in a new report.
The newest report on B2C giants in 2024 and what’s on the horizon for 2025.
Product page SEO and everything you need to know to succeed in our latest article.
The Amazon Corner
The Numbers are In: Amazon's Prime Day 2024
Prime Day 2024 was a roaring success for Amazon, with a record-breaking $14 billion in online sales and millions of new members.From electronics to apparel, shoppers took advantage of deep discounts on everyday items and small indulgences.
The average household spent approximately $152, with top purchases including Amazon Fire TV Sticks and Premier Protein Shakes. But while Americans were definitely splurging, they also showed restraint by opting for practical items over big-ticket purchases. It seems that even during the excitement of Prime Day, saving money is still the top priority for savvy shoppers.
Rising Above Inflation: Online Spending Soars in June
Despite inflation concerns and rising prices, online spending in June 2024 saw a healthy growth of 8%,outpacing the overall consumer price index decline of 1.14%. This trend was driven by strong sales in grocery and general merchandise categories, with apparel sales increasing by 8% and general merchandise sales jumping by a whopping 30%.
However, not all categories saw positive growth, as leisure and outdoor sales dropped by 2%. Additionally, a survey from Bread Financial revealed that more than half of consumers are cutting back on their spending and willing to trade down on quality for price. With shoppers actively seeking out deals both online and in-store, it’s clear retailers will need to adapt to changing consumer behaviors in order to thrive in this evolving landscape.
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Must-See Report: A Look at Top B2C E-Commerce Players in 2024
The global B2C E-Commerce market is rapidly evolving, driven by technological advancements, changing consumer behavior, and increasing competition among key players. As cited in the "Global B2C E-Commerce Players Dynamics & Trends 2024" report, Amazon continues to dominate the market with over 10% of the total traffic share among global B2C E-Commerce marketplaces.
However, regional giants like Alibaba and MercadoLibre are also experiencing robust growth, challenging Amazon's dominance. This has led to strategic shifts and adjustments from key players- making it evident that businesses need to continuously evolve to remain relevant in today's highly competitive market.
In today's competitive e-commerce landscape, optimizing your product pages for SEO is crucial for driving traffic and increasing sales.By following best practices such as conducting keyword research, creating high-quality content, and regularly updating your pages, you can improve your search engine rankings and attract more potential customers to your online store. After reading this article, you'll be able to implement these strategies and stay ahead of the curve by monitoring emerging trends in e-commerce SEO. Ready to take your e-commerce SEO to the next level? This article has everything you need to get started.
Try this. Consistently use CTAs throughout your website and content. Why? Imagine wanting to buy something in a store but having to search for the cashier. CTAs will empower your warm buyers to take action!
FUN FACT
The food and beverage category of ecommerce has a conversion rate of 4.6%
LISTEN UP
While a lot of brands tout themselves as sustainable, what does it really mean to be sustainable? And how can we build massive value in sustainability? On this 143rd episode of the E-Comm Show, Andrew Maff interviews Amy Auble, founder of Alpine Start Media and co-founder of Jelt. Amy, in whatever endeavor she does, is always thinking sustainability first and shows others how to not only think sustainability but market it.
In this episode, Amy walks us through the importance of having sustainable products. A stance that can span beyond the greater good and directly impact your bottom line. This is an episode you don't want to miss if sustainability is one of your product's main value propositions.
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