This week, we got the e-commerce tea, and it’s hot!

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Here’s what you need to know this week:

• Amazon’s Prime Day countdown, from celebrity appearances to invite-only deals- this year might be bigger than ever.
• Walmart steals Amazon’s thunder with their own announcement of the “Walmart Deals event”.
• The rise of social commerce in the UK and everything you need to know about leveraging it for your business.
• The power of e-commerce SEO services and the top 9 reasons why most businesses swear by it.

The Amazon Corner

The Countdown Begins: A Preview of Amazon Prime Day 2024

Amazon Prime Day has quickly become one of the most highly anticipated events in the retail world, and for good reason. This annual sale, exclusive to Amazon Prime members, offers incredible deals on a wide range of products, from electronics to household items. During 2023 Prime Day, Amazon customers saved nearly $24 billion from deals and coupons! 

So what can you expect from Prime Day this year?  Influencer collaborations, invite-only specials, and new deals dropping every 5 minutes (psst...some of the top invite-only deals to put on your radar include up to 40% off Sony Wireless Headphones and up to 30% off Peloton products).

Learn more here…

Top Retail and E-commerce Stories

Move Over Amazon: Walmart's Competing Deals Event

Photo Credit: James Harris/CNN Underscored

Walmart is bringing some more heat this July with their Walmart Deals event. As part of their Walmart Deals event, the retail giant is offering steep discounts on a wide range of products from electronics to home appliances. 

From July 8th to July 11th, shoppers can take advantage of these deals both in-store and online. With Prime Day just around the corner, we cannot help but wonder if Walmart's deals might give the e-commerce giant a run for its money…

More of this story here…

Together With

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From Clicks to Checkout: Social Commerce Takes the UK by Storm

In today's digital age, social media has become a powerful tool for businesses to connect with their customers and increase sales. This is especially evident in the United Kingdom, where social commerce has taken off in recent years and is expected to grow by 26.6% annually.

With estimated millions of customers on social media users in the UK, brands are recognizing the potential of using platforms like Facebook, Instagram, and Twitter as virtual storefronts. How does social commerce work? By utilizing features such as shoppable posts, brands can directly link their products to social media posts, making it easier for customers to make purchases without leaving their social platforms. 

More of this story here…

This Week's Featured Article

From Ranking to Revenue: The Top 9 Benefits of E-commerce SEO Services

Are you ready to take your e-commerce business to the next level? Investing in effective e-commerce SEO strategies can significantly boost your online store's visibility, attract more targeted traffic, and increase conversions. But where do you start? E-commerce SEO services are one way and offer a wide range of benefits. In this article, we'll highlight the 9 benefits of e-commerce SEO services so you can create a strong online presence, stand out from competitors, and achieve long-term success… all in this must-read article.

A Little More

• Amazon contemplates monthly subscription for Alexa-powered conversation
• Inflation is forcing online shoppers to change their habits
• AI Assistant piloted by Shopify for merchants

QUICK TIP

Try this. Reduce abandoned carts by implementing automated email recovery campaigns with discounts to seal the deal. 

FUN FACT

Surprisingly, cat litter is one of the best products to sell on Amazon with a search volume of 200,000 times a month, but only over 500 listings for this product.

LISTEN UP