As usual, we've got you covered with the most interesting stories of the week. From Amazon Prime Day to drones and online fitting tools, here are the highlights of the past seven days.
Sellers on Amazon are getting ready for Prime Day by increasing their inventory levels and promoting their products on social media.
This menswear company utilizes AI fitting technology in hopes to keep a lower return rate.
The national drone network of a delivery airline company is considering incorporating e-commerce.
Shopify just announced the latest updates and changes that it has for its partners and developers.
The Amazon Corner
Ready, Set, Prime!:AmazonSellers Are Getting Ready for Prime Day
Photo Credit: Shopify News
It's Prime Day fever! Amazon sellers are getting ready for the annual shopping event by increasing their inventory levels and promoting their products on social media. According to Mike Scheschuk from Jungle Scout, third-party sellers on Amazon will depend more on social media to advertise their deals during this year's Prime Day compared to previous years. According to him, sellers this year have increased inventory and might provide better deals. On the other hand, according to the results of a consumer survey, it seems that people are planning to spend more during this year's Prime Day.
The Perfect Fit: Menswear Brand Uses AI-Powered Online Fitting Tool
No more guesstimates! Menswear company, Otero, is integrating an AI-powered online fitting tool to help customers find the perfect fit. According to the CEO and co-founder Dave Sharma's statement to Digital Commerce 360, Otero employs Perfitly, an AI fitting tool that lets shoppers try on clothes virtually, mirroring the experience of a physical fitting room in a retail store.
According to Sharma, Perfitly can generate a 3D avatar of a user using full-body images with an accuracy rate of about 98%. Once the avatar is created, customers can use it to digitally try on various clothing items in different sizes. The avatar can be rotated and zoomed in on, and the AI provides size recommendations based on the customer's measurements. The clothing is displayed using 3D digital assets provided by the retailer, which take into account the properties of the fabric. The tool can also create avatars using data inputs from customers, such as in the case of Otero.
Perfitly aims to replicate the in-store shopping experience in order to decrease returns and increase conversions. As per their data, the average conversion rate was raised by 80%, from 4% to 7.2%, and returns were reduced by 67%, from 28% to 10%.
More Than Just Flights: Ameriflight Plans to Use Drones for Delivering Healthcare and E-commerce Items to Customers
Say hello to aerial delivery! A Dallas-based delivery carrier currently makes B2B deliveries using a fleet of planes to over 200 locations throughout the United States, Mexico, and South America. Ameriflight plans to utilize drones for delivering healthcare and e-commerce packages to customers residing in densely populated urban and suburban areas nationwide instead of airplanes.
The company has received FAA clearance to use drone aircraft. They have a fleet of approximately 156 planes,14 bases, 1,500 departures per week, and flights to about 200 destinations. Ameriflight, a commercial air carrier that has been operating since 1968, plans to collaborate with Matternet, a company that has developed a large urban drone delivery system, to establish a drone delivery network.
Shopify Update: Shopify Has Announced Its Latest Updates and Changes
Photo Credit: Shopify
A round of updates! Shopify has launched its latest set of updates, with new features added to the platform. The company is introducing some changes in order to make it easier for developers and partners to build on their platform. The update includes POS UI extensions, add color schemes to themes, a development store called Quickstart, updates to Shopify audiences, B2B solutions using Shopify APIs, and more
Try this.Promote your product on the packaging. Packaging can be used to create a great first impression and can even be used as a promotional tool. Use it to share helpful information about your product or brand, offer discounts for future purchases, etc.
FUN FACT
Only 1.94% of visits to e-commerce websites result in a purchase being made.
LISTEN UP
Understanding and excelling in the CPG space can be quite an undertaking, especially with refrigerated goods. Today’s guest, Rachel Solomon - Partner, CEO, and Head of Growth - at Boarderie, discusses her wins and challenges with her revolutionary boards and charcuterie products.
On this 90th episode of The E-Comm Show, Rachel will be sharing how Boarderie has dominated the niched space and how leveraging different audiences, channels, and practices has successfully scaled her business. Tune in as Andrew and Rachel discuss CPG secrets, converting advertising strategies, and optimizing internal efficiency.
Did someone really cool forward this email to you? Sign up here.
WAIT! If you didn't love this week's Click and Conversion, we're sorry! :( We hope that you'll give us another chance and see what next week brings. But, if you feel you must unsubscribe, you can manage your preferences below to make sure you still get all our other great content!
BlueTuskr, 844 East Street Road, #330, Westtown, Pennsylvania 19395, United States, (610) 753-5722
-3.gif?upscale=true&width=300&upscale=true&name=giphy%20(1)-3.gif)
