Amazon has recently announced a new feature for sellers on its platform- the ability to filter business reports by individual product (ASIN).This eliminates the need for sellers to download and manually filter data, making it easier and more efficient to analyze product performance.
However, while this update was welcomed by many, some sellers have requested additional improvements, such as being able to filter by date and bringing back a feature that showed the number of days of inventory by ASIN. With these improvements, Amazon is continuously striving to make selling on its platform more user-friendly and convenient for its sellers.
Deck the Halls (and your Cart) with TikTok Shop's Early Holiday Deals
TikTok is getting into the holiday shopping spirit early with its launch of exclusive deals and events on its TikTok Shop platform.Dubbed "Brand Palooza," this sale from November 13-27 will feature deals from popular brands like Phillips, Benefit Cosmetics, Liquid IV, HeyDude, and The Ordinary Store.
Additionally, there will be shoppable live streams featuring influencers and celebrities as well as special discounts for using Venmo at checkout. To further simplify the collaboration between brands, sellers, and creators, a new app has been released along with an e-book filled with practical tips for selling on TikTok Shop. With hopes of fostering partnerships during the holiday season, creator-seller matchmaking events will also be held in Los Angeles and New York.
Is your business protected against fraud for this BFCM? BFCM is the peak season for DTC brands. Unfortunately, it's also the peak season for fraudsters. Many DTC merchants prioritize BFCM conversion strategies but neglect fraud protection, leaving their businesses vulnerable.
Mastercard reported a 35% increase in eCommerce fraud during last year's BFCM period and a total yearly loss of $48 billion. Don't underestimate the importance of fraud prevention; download "The Ultimate Fraud Prevention Checklist for BFCM" to ensure your business is primed to protect its bottom-line profit.
Shopify vs. Goliath: How the E-commerce Giant Is Taking on Enterprise Rivals
Shopify, the Canadian e-commerce giant, is making a move to attract largerclientsand has already managed to snag big names like Toys R Us and Casper from Salesforce. With its lower prices and simpler approach, Shopify is proving to be a viable option for even the biggest merchants.
This strategy has worked well with companies like Mattel, who have seen success with Shopify's fee structure tied to website traffic. Analysts are also taking note of Shopify's impressive revenue growth over the last five years. As the company continues to expand its capabilities, it's clear it's becoming a strong competitor in the enterprise software market.
Unlocking Success with Google Ads: Audit Like a Pro
Are you looking to improve your e-commerce business's advertising strategy?Conducting regular performance audits of your Google Ads campaigns is crucial for identifying and addressing common issues, such as irrelevant keywords, low-quality scores, and high CPC. By tracking conversion rates and ROI, creating an optimization plan, and implementing best practices like utilizing automated tools and testing ad variants, you can continuously improve the effectiveness of your ads. Wondering where to start? Our new article, of course! You can check it out here and start auditing your campaigns for success…
QUICK TIP Try this! Utilize user-generated content (UGC). UGC and influencer partnerships create a sense of community and authenticity for your brand, which can significantly increase customer engagement and trust.
FUN FACT
One in three online shoppers prioritizes sustainable brands.
LISTEN UP
Amidst the pressure to conform, businesses can ditch their distinctiveness in pursuit of quick success. On this 157th episode of the E-Comm Show, Andrew Maff interviews Steven Sashen, CEO of Xero Shoes. By turning down a $400,000 offer on Shark Tank, Xero Shoes remained loyal to its vision of creating comfortable footwear that promotes healthy feet.
In this episode, Steven will share the importance of staying convicted in your unique value proposition and how it has contributed to the success of Xero Shoes. Be sure to tune in for valuable insights on how staying true to your convictions can help you stand out in a crowded market.
Did someone really cool forward this email to you? Sign up here.
WAIT! If you didn't love this week's Click and Conversion, we're sorry! :( We hope that you'll give us another chance and see what next week brings. But, if you feel you must unsubscribe, you can manage your preferences below to make sure you still get all our other great content!
BlueTuskr, 844 East Street Road, #330, Westtown, Pennsylvania 19395, United States, (610) 753-5722
.png?upscale=true&width=1196&upscale=true&name=Promo%20image%20ONLY%20for%2010_11_24%20(1).png)
-3.gif?upscale=true&width=300&upscale=true&name=giphy%20(1)-3.gif)
