Check out this week's hottest trends, insights, and tips!
Here's the latest:
Amazon is in some hot water, mainly due to a new class action suit stemming from the UK over their Buy Box algorithm.
Google continues to optimize shopping experiences, this time by adding a brand new search filter.
eBay drops American Express and adds Venmo, all in an effort to improve user experience and lower fees.
All the B2B content marketing strategies you need to know, and more in our latest article.
The Amazon Corner
News From Inside the Box: Amazon's Recent Legal Battle Regarding the Buy Box
Retailers take on Amazon in a legal battle over the company's tactics of controlling the Buy Box,with claims that it has been prioritizing its own profits over customer interests. Despite previous investigations and lawsuits, the case is far from resolved as retailers must first establish Amazon's dominance in the market and prove its abusive behavior towards sellers.
The complex issue hinges on the blurred line between self-preferencing and anti-competitive practices, making for an intriguing legal showdown in 2023. The outcome could have a significant impact on the e-commerce giant and its "avaricious" tactics as retailers seek justice for their losses.
Shop Smarter, Not Harder: Google's New Search Filter
In the race to increase user experience and conversions, Google knows what they're doing. To help facilitate a buyer's journey while on Google, Google has now introduced a "Search Shopping Filter Top Bar" that allows buyers to filter products with more detail than ever before.
With this new feature, users can now filter by product categories, brands, price ranges, and review ratings, all while remaining on the Google platform. This not only saves time for the user but also increases the chances of a successful purchase by providing more targeted results. In the age of e-commerce, this comes as no surprise and serves as a testament to the growing demand for convenience and efficiency in online shopping.
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Bye Bye AMEX, Hello Venmo: eBay's New Payment Options
In an effort to cater to the modern consumer, eBay has recently made some major changes in its payment methods. After dropping American Express due to high fees, eBay is now adding Venmo as a payment option for its buyers. This move not only simplifies the checkout process for shoppers but also taps into the growing popularity of Venmo among Gen Z and Millennials.
Through this new integration, buyers can easily link their Venmo accounts to their eBay accounts and pay for purchases with just a few clicks. With over 90 million users already on board with Venmo, it's clear that this partnership will enhance the shopping experience for both buyers and sellers alike.
Engage and Conquer: The Ultimate Guide to B2B Content Marketing
Are you struggling to engage decision-makers with your B2B content marketing? You're in luck. Our article covers everything you need to know, from creating effective calls to action and choosing the right format for different marketing channels to using a relatable tone of voice and leveraging influencer marketing. The impacts of this are huger than you might think. If you're ready to take your B2B content marketing strategy to the next level and build strong relationships with your target audience, this article is for you.
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LISTEN UP
Thousands of cutting-edge products that solve immense pain points are on the market today…but that doesn’t mean everyone knows about them. Why? On this 138th episode of the E-Comm Show, Andrew Maff interviews Ryan Angott, CEO and President and Co-Founder of TechLok Solutions.
While innovation can take you far, a strong marketing strategy will get you to the finish line. In this episode, Ryan Angott dives into Techloks marketing roadmap and two of the top 2 lessons he learned: The power of building credibility within reviews, and a strong CRO strategy. You don’t want to miss this one.
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