Between Amazon making big moves to PayPal surprising us all- we got some things to talk about! Here’s everything you need to know this week............
A brand new month means brand new e-commerce news!
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We have all the freshest news for you- right here, right now. Here’s what you need to know this week:
Amazon introduces ads to Prime video and what that means for members.
According to PayPal, six new AI integrations are being introduced to improve checkout systems.
Etsy incorporates a new gifting mode using machine learning, according to CEO Josh Silverman.
10 Tactics all e-commerce sellers should know — to stay ahead of competitors and increase brand awareness.
The Amazon Corner
Commercial Break Time: Amazon To Introduce Ads To Prime Video.
Photo Credit: DC_Studio
Gone are the days of streaming ad-free Prime Video…or at least for free: Prime Video users will now see ads by default, setting Amazon apart from competitors like Netflix and Disney+. For users who want to stream ad-free, a $3 monthly charge will apply. For Amazon, which is already boasting a $38 billion advertising business, an additional $5 billion is projected.
Amazon's extensive data and advertising options make it a formidable competitor to traditional TV networks and digital platforms. The success of Amazon's advertising initiative, however, cannot be assumed. With only 3.3% of viewership, it trails Netflix and struggles to attract non-endemic advertisers.
New Year, New PayPal: Everything We Know About PayPal’s New AI Features
PayPal is stepping it up: Investing into AI seems to be what all the “cool kids” are doing these days, and PayPal wants in. 6 new AI integrations are being introduced by PayPal to help improve checkout experiences and integrate Venmo.
Alex Chriss, president and CEO of PayPal, announces, “From new solutions for merchants to speed up checkout and personalize offers, to a new consumer app that will give our loyal customers more reasons to shop with PayPal, to the next generation of Venmo designed to be the growth platform for local small businesses, PayPal has always brought the future of money to our consumers and merchants and today marks the next revolution”.
A Gift for All: Etsy Incorporates New Gift Mode with Machine Learning
Gifting season is back already? Well, for Etsy, it is: Esty is geared up and ready to become the top destination for gift-giving by introducing its new “Gift Mode.” The machine learning tool prompts the gift giver to answer a few questions about the gift recipient to sort the intended gift recipient into one of 200 personas.
And the rumor is that this is just one part of Etsy’s plan to grow as a gifting destination. “Our vision is to create a gift-shopping experience that supercharges everyone’s gift-giving potential. From consideration to discovery to logistics, we will be a tailor-made, one-stop experience for every gifting occasion,” states CEO Josh Silverman.
Level Up: 10 Powerful Tactics All E-Commerce Sellers Need to Know
How’s Your Brand Awareness? We have 10 strong tactics that if you aren’t applying already, you’re competitors likely are. Brand awareness is crucial for any business, especially in the competitive world of eCommerce. Fortunately, we have pulled back the curtain on the top 10 effective strategies that can help you increase brand awareness and reach your target audience,all in this comprehensive article…
Try this. Make your website visually pleasing, and you'll see your bounce rate drop - about 94% of people have trouble trusting a visually unpleasant site.
FUN FACT
The eCommerce industry is growing 23% year-over-year.
LISTEN UP
How do you sell something that customers can’t see? On this 121st episode of The E-Comm Show, Andrew Maff interviews Jennifer McKay, Founder and CEO of DefineMe. For nearly a decade, DefineMe has been shaking up the fragrance world with strong principles and clean, cruelty-free scents — and partnering with heavyweights like Disney and Mattel along the way.
In this episode, Jennifer will discuss the unique challenges of selling a product that can’t be truly experienced online. She’ll also highlight some of the solutions her team have cooked up, including tapping trusted influencers and making it easy for potential customers to get ahold of product samples. If you’re interested in transforming e-commerce hurdles into opportunities, don’t miss this episode!
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