Klarna copying TikTok, Apple Pay threatening BNPL, and Amazon's keeping a secret................................
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April 28, 2023

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Tech upgrades are on the rise!

There

Here’s a breakdown of the top stories that have been dominating conversations in the industry:

  • Amazon has replaced editorial recommendations with more advertisement units in their search results and did so without making a public announcement.
  • How does Buy Now Pay Later enhance the retail experience for in-store customers?
  • Experts say that other BNPL services are being threatened by Apple Pay Later.

Top Retail and E-commerce Stories

AI + Fintech: See More, Pay Less with Klarna's TikTok-like Discovery Feed

Klarna

Photo Credit: Rafael Henrique | SOPA Images | LightRocket via Getty Images

It's like TikTok meets fintech. Klarna, a Swedish fintech company and one of Europe’s largest banks, has recently updated its app with an AI-powered discovery feed. This feature is similar to the popular video platform TikTok in that it helps customers explore new brands, products, and offers. The platform offers personalized stores for individuals who create social media content, as well as the option to sell used items.

Keep reading here...

Shop Happy, Pay Later: BNPL Making Waves in E-commerce

BNPL

Photo Credit: the bottom line

Making checkout lines a thing of the past with BNPL. Many customers find cash inconvenient and credit cards confusing or intimidating. However, there is a new option for those looking to spread out payments over a longer period of time while still building credit: buy now, pay later (BNPL) plans.

BNPL apps for your E-Commerce brand.

Apple Pay Later: A Serious Threat To BNPLs?

Apple Pay

Apple Pay outmaneuvering the BNPL game? Apple Pay has recently announced its new "Pay Later" feature, similar to Afterpay and other BNPL services. This could be a major threat to the BNPL industry, as Apple Pay is already widely used by many people. Apple launched its buy now, pay later (BNPL) service Apple Pay Later in March 2023. Industry experts say that while the news is an opportunity for retailers to grow their market share, it is important to be transparent with consumers.

Keep reading here...

The Amazon Corner

The Secret Too Big to Tell: Amazon Changed Search Results Unannounced

Amazon

Photo Credit: Ivy Liu | Modern Retail

Shhhh!!! Amazon has recently made changes to its search engine that were not publicly announced. This change resulted in a dramatic shift in the way shoppers access products on the platform. Amazon search results are no longer showcasing so-called “editorial recommendations,” marking the end of an opaque program that many viewed as pay-for-play.

Are you reaching your Amazon profit goals?

A Little More

  • Amazon reviews are being written using chatbots.
  • Bed Bath & Beyond's bankruptcy.
  • Ikea plans to invest more than $2.2 billion in new store models and pickup locations.

QUICK TIP

Try this. Building external backlinks is crucial for increasing revenue and reducing advertising expenses so don't forget to include link building in your SEO strategy.

 

FUN FACT

Fun Fact

Adding photos to posts results in a 53% increase in likes, a 104% increase in comments, and an 84% higher click-through rate.

LISTEN UP

The Ecom Show BT

On this 82nd episode of The E-Comm Show, our host, and BlueTuskr CEO Andrew Maff is with Robin H. Smith - Co-Founder and CEO at VL OMNI. This iPaaS-managed service platform is both expandable and scalable to fit the needs of eCommerce merchants who are scaling their businesses up quickly. Boasting an impressive thirty years in supply chain & data integration, Robin has a BA from the University of Toronto as well as an MA in International Relations from Webster University Vienna Austria!

 

Listen to Andrew and Robin discuss how to leverage the power of VL OMNI's iPaaS technology to simplify data integration and optimize your e-commerce operations.

 

Watch the full episode below, or visit TheEcommShow.com for more.

E-Comm Show
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