Are you ready for more e-commerce news? Take a seat, put your feet up, and grab your coffee…
There
Here’s what we have for you:
Amazon’s new partnership with social platforms and why Amazon’s internal teams aren’t happy with it.
Walmart’s new fulfillment service and how it threatens Amazon’s own fulfillment structure.
BigCommerce’s new updates, from open-sourcing its B2B portal to AI advancements.
The secret to paid ads and everything you need to know to manage them like a seasoned expert.
The Amazon Corner
Prime Time Partnership: Amazon Joins Forces with Social Media Giants
Amazon is partnering with social media giants like TikTok, Facebook, Instagram, and Snapchat to drive revenue growth.The company's CEO, Andy Jassy, has spent the past 24 months negotiating this partnership despite internal opposition from some executives who fear that it will take away business from Amazon's own platform.
However, Amazon insists that their ads on these apps will make it easier for customers to buy products without diverting traffic away from their site. This move also presents challenges as these social media apps develop their own e-commerce offerings and may compete with Amazon's advertising business. But Amazon seems determined to stay ahead of the game by expanding its "Project Handshake" initiative to include video and AI-powered chatbots.
Fulfillment Frenzy: How Walmart is Changing the Game
Walmart will allow third-party sellers to use its supply chain and manage returns from any e-commerce site. This program, called Multichannel Solutions, will be available to all U.S. marketplace sellers starting Sept. 10.
This new program intensifies Walmart's competition with Amazon and is being positioned as a more cost-effective option for sellers, offering reliable shipping at competitive rates. However, there are limitations to the program, such as product requirements and limited delivery locations. But that's not all. Other fulfillment-related initiatives were also announced at Walmart's marketplace seller summit, including Walmart LocalFinds and the Preferred Carrier program for full truckload shipments.
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BigCommerce Launches Big Updates: AI Features and Open-Sourcing
BigCommerce has launched new features that will revolutionize the e-commerce experience for B2B and B2C brands and retailers.These include AI-enhanced capabilities such as product descriptions, controls for B2B purchasing authorizations, and account-level payment terms.
The company has also open-sourced its B2B Buyer Portal, allowing for customizable solutions to unique industry needs. But it doesn't end there- BigCommerce has also introduced Catalyst, a composable storefront with visual editing capabilities, and BigAI Copywriter, which uses Google's AI model to create optimized product descriptions.
Unlock the Power of Paid Advertising: Proven Expert Tips
Are you feeling overwhelmed with the ever-changing world of e-commerce paid advertising? Mastering e-commerce paid advertising is crucial for any business looking to drive growth and reach its goals. Because of the various platforms and strategies available, it can seem overwhelming to navigate the world of paid advertising. In this article, we discuss insider tips from utilizing the audience to leveraging AI and retargeting to enhance your campaigns. With these valuable insights, you can create compelling ad content and optimize your strategies for maximum effectiveness. If you're ready to conquer the world of e-commerce paid advertising, this article is for you.
QUICK TIP Try this: Make your CTA’s visible! Imagine walking into a store and wanting to buy something but not seeing a cashier in sight. That’s how you’re customer feels when they can’t find your CTA!
FUN FACT
The global social commerce market is set to generate $8.5 trillion by 2030!
LISTEN UP
You sell more than your product- you sell an experience. On this 149th episode of the E-Comm Show, Andrew Maff interviews Nathaniel Vasquez CEO of Pipsticks. While stickers may be the product, the real focus is on creating an emotional connection with customers through shared nostalgia.
In this episode, we’ll dive into the secrets behind Pipsticks’ success and how pivoting within a business has been crucial. From testing different customer acquisition strategies to e-commerce platforms, Nathaniel shares valuable insights that can be applied to any subscription-based company. If you want to take your subscription business to the next level, this is an episode you won’t want to miss...
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