We are back with more e-commerce news this week!

There

Time to get updated on the latest e-commerce news from last week! Highlights from this week include:

• The top predictor for Amazon's future growth- their advertising business.
• eBay’s new AI shopping tool, aimed at helping increase average purchase volume.
• Distributors and digital demands, how they are leveling up to meet e-commerces lucrative growth.
• The top 5 AI tools you didn’t know you needed so you can take your outreach game to the next level.

The Amazon Corner

Unstoppable Amazon: Advertising to Fuel Massive Grow

Image source: Statista.

Amazon has been a major player in the e-commerce industry for years, and it shows no signs of slowing down. In fact, according to a recent article on Yahoo Finance, there is one major growth driver that is predicted to continue fueling Amazon's success: its advertising business.

As more and more businesses turn to online shopping, Amazon's robust advertising platform allows them to reach a larger audience and drive sales. This is especially evident during the current pandemic, where brick-and-mortar stores have been forced to close, and online shopping has become the norm. With its vast customer base and advanced technology,  it seems like Amazon's advertising business is poised for even more growth in the coming years.

Learn more here…

Top Retail and E-commerce Stories

Shop the Look: How eBay's New AI Tool is Taking E-Commerce to the Next Level

eBay is now at the forefront of AI-powered discovery with its new AI-powered tool, "Shop the Look." This innovative tool uses machine learning to provide personalized product recommendations for each user, creating a more streamlined shopping experience.

The "Shop the Look" feature is expected to simplify the purchase process on eBay. Additionally, shoppers will better understand current fashion trends when they see related items. Considering there are thousands of listings on eBay, this tool is sure to provide users with new products they would not have discovered otherwise, helping eBay increase profits even further.

More of this story here…

Distributors in the Digital Age: Rising to Meet eCommerce Expectations

With the evolution of the digital landscape, B2B buyers are increasingly using online channels to make purchases. To meet these growing expectations, distributors are ramping up their efforts in eCommerce.

From enhancing product information and streamlining ordering processes to investing in personalized experiences and omnichannel strategies, distributors are leaving no stone unturned to stay competitive in the digital space. 

More of this story here…

This Week's Featured Article

Stay Ahead in the E-commerce Landscape: Top 5 Outreach AI Tools

Incorporating AI into your outreach strategy not only saves time and resources but also creates a more efficient experience for everyone involved. With the constantly evolving landscape of e-commerce, staying ahead of the curve with AI technology is crucial in keeping your outreach strategy effective and competitive.

In our recent article, we explored various AI tools that can drastically improve your outreach efforts. From automated email campaigns to personalized chatbots, these tools can help you reach a wider audience and increase conversions.

A Little More

• Installs on Black Friday aren't worth the cost of acquisition, says study
• In a bid to grow its China operations, Sephora recruits former Nike executive
• Flat revenue, but high customer satisfaction reported by Rent the Runway

QUICK TIP

Try this. Leverage UGC. Build trust with your audience and provide social proof by leveraging the power of personal testimony. 

FUN FACT

Amazon is the most-visited retail website in the world, with 3.5 billion monthly visits!

LISTEN UP