Missed us? If you’ve been waiting for the hottest e-commerce news, we’re back this week with more..

There

Here’s what we got:

• Amazon announces dates for October Prime Day and how other eCommerce platforms are reacting.
• The true value of October Prime Day and why sellers should consider partaking despite lower margins.
• TD Canada’s new e-commerce platform and what this means for small Canadian businesses.
• Everything you need to start with Google ads for Shopify so you can maximize your efforts and increase sales.

The Amazon Corner

Fall into Savings: Dates for October Prime Days Announced!

Get ready for some major savings because Prime Big Deal Days is coming back in October 2024! This highly anticipated event hosted by Amazon offers exclusive deals and discounts to Prime members.

But that's not all; other retailers like Walmart, Target, and Best Buy also tend to host their own mega sales around this time. Sellers on all platforms can expect increased sales and traffic during this time,  so it's important to take advantage of this opportunity as a seller. 

Learn more here…

Top Retail and E-commerce Stories

October Prime Day: Is It Worth the Hype for Amazon Sellers?

Amazon's October Prime Day may not be as profitable for sellers as its summer counterpart, but it still presents a strategic opportunity. Specifically, one to clear out stale inventory and gather data on customer preferences.

While some brands worry about cannibalizing holiday sales, others have found that participating in both the October event and post-Thanksgiving deals provides a significant boost in revenue. To stand out during this relatively new promotion, brands are mixing up their offerings and even releasing new products outside of Amazon's platform.

More of this story here…

Together With

Converting Omnichannel Strategies with BlueTuskr

TD and BigCommerce Team Up to Revolutionize Canadian Ecommerce

TD Bank Group has launched TD eCommerce Solutions, a customizable eCommerce platform for Canadian small businesses. With the rise of eCommerce in Canada, this platform aims to reduce barriers and help businesses thrive in the rapidly evolving retail marketplace.

Partnering with BigCommerce, TD offers features such as intuitive website design tools, fraud detection, multiple payment options, and same-day deposits. This collaboration creates an all-in-one solution for businesses to capitalize on digital buying trends and reach new customers.  Whether you're a small business owner or an eCommerce expert, it'll be interesting to see how this dynamic partnership shapes the future of online retail in Canada.

More of this story here…

This Week's Featured Article

The Ultimate Guide: Dominating Google Ads for Shopify Stores

Are you ready to take your Google Ads game to the next level and drive more conversions for your Shopify store? Look no further than our comprehensive guide to creating high-performing campaigns. From choosing the right campaign type to utilizing ad extensions and continuously monitoring and optimizing, this article covers everything you need to know for success in e-commerce paid advertising. If you're looking to nail Google ads for your Shopify store like a pro...read on.

A Little More

• 'Headless' commerce is the future of online commerce
• Carbon credit trading platform launched by Shopify
• DHL eCommerce partners with EasyPost for international shipping

QUICK TIP
Try this: Prioritize brand consistency! This means ensuring consistent colors, fonts, signatures, and tone throughout all content. This will help cultivate brand awareness!

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One in three online shoppers prioritizes sustainable brands.

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